Importance Of Literary Devices Of Things Fall Apart By...

The importance of literary devices in Things Fall Apart by Chinua Achebe. Good afternoon Mr Wilson and fellow classmates. Today I will be discussing the utilisation of various literary devices to globalise themes within Things Fall Apart. Achebe employs various themes within Things Fall Apart to describe Okonkwo flaws and his struggle in Umofia however, how does Achebe link these themes universally? Ostensibly, the novel seems to target a very specific audience: researchers who have studied Nigerian culture, traditions and history. On the other hand, scrutinising the novel asserts the book to be a salient record of various universal themes, human experiences and numerous struggles that are relevant and relatable to a contemporary audience, regardless of whether or not they are acquainted with Nigerian culture. Achebe’s writing style created a novel with rich literary techniques that are employed to a succinct manner. Things Fall Apart affirms to be greater than the product of its literary devices and techniques. Achebe successfully employs syntax, different types of imagery, diction, figurative language, repetition, and symbols to both enhance the novel and its themes. I believe the novel’s success lie in the intriguing themes which are maintain throughout time and link to the modern world. The clashing of cultures, the struggle against change, and the hamartia of Okonkwo are the main themes of which Achebe employs. To create a literary masterpiece, Achebe explores theseShow MoreRelatedOpposing Viewpoints of Africa in Two Short Stories: Conrad’s Heart of Darkness and Achebe’s Things Fall Apart623 Words   |  3 Pagespresent, as proven in Joseph Conrad’s Heart of Darkness and Chinua Achebe’s Things Fall Apart. These literary works reveal opposing viewpoints of Africa through the use of literary and stylistic devices. The natural, primitive society is portrayed using sensory detail, imagery, and diction, which in turn reveal the authors’ different attitudes. Through his use of arrogant diction and vivid imagery, Conrad establishes a superior tone, while Achebe incorporates words with peaceful connotations into hisRead MoreThe Struggle Between Tradition and Change1056 Words   |  5 PagesENGL 2112 October 17, 2012 In Things Fall Apart by Chinua Achebe, the reader is taken on a literary journey to a Nigerian tribe, the Umuofia, to experience first-hand the struggles of a warrior named Okonkwo. At first glance, the novel appears to be written for a very specific audience: scholars familiar with Nigerian history, traditions, and culture. However, upon further examination the novel reveals itself to be a striking chronicle of human experiences, universal themes, and timelessRead MoreAnimal Farm Paradox Analysis1013 Words   |  5 Pagesfavor certain groups over others. The paradox is created through the statement that some are more equal than others, which is a contradicting statement because if some are more equal than others, then equality was never established. The effect of the device is to promote and spark new thinking within the reader towards the topic of equality. The reader will rethink what governments mean when they state that everyone is equal to one another. In the case of the pigs, they state that everyone is equal,Read MoreThings Fall Apart By Chinua Achebe Essay1851 Words   |  8 Pageschoice and styles are critical not only to the reader’s understanding of the text but to his appreciation as well. How language is effectively manipulated in their writings enhances the reader’s valuing of the works. The selected novel Things Fall Apart by Chinua Achebe is a representation of Igbo culture and their language. It explores the life of an Igbo tribe at the time of when colonization hit Africa. It could be considered as a post-colonial text, as the protagonist of the story and the otherRead MoreChinua Achebe s Things Fall Apart1308 Words   |  6 PagesIn Things Fall Apart by Chinua Achebe, the reader is taken on a literary journey to a Nigerian tribe, the Umuofia, to experience first-hand the struggles of a warrior named Okonkwo. At first glance, the novel appears to be written for a very specific audience: scholars familiar with Nigerian history , traditions, and culture. However, upon further examination the novel reveals itself to be a striking chronicle of human experiences, universal themes, and timeless struggles that appeal to every humanRead MoreChinua Achebe s Things Fall Apart2105 Words   |  9 Pagesand research the novel â€Å"Things Fall Apart† by Chinua Achebe so as to be able to understand what the novel is all about. It involves deciphering all relevant interpretations about how one culture develops in direct competition against the emergence of another foreign culture, such as the colonialist. The novel, together with its various themes and aspects of culture therefore portray deep knowledge about the novel. An Analysis of the Book â€Å"Things Fall Apart† One of the mostRead MoreChinua Achebe s Things Fall Apart1341 Words   |  6 PagesKelly Zhang Mr. Hadley English 2H 1 1 October 2015 Novel and Play Review Notes  2.) Bibliographic Information Achebe, Chinua. Things Fall Apart. London: William Heinemann, 1958. Print. Chinua Achebe (16 November 1930 - 21 March 2013) Modernism — Post- Modernism Period 3.) Key Quotations Through a significant passage in chapter seven, Achebe uses analogy to foreshadow the arrival of Europeans. The description of, â€Å"And at last the locusts did descend. They settled on every tree†¦ they settled onRead MoreList Of Major Characters In Things Fall Apart By Chinua Achebe1345 Words   |  6 PagesTitle: Things Fall Apart by Chinua Achebe Historical Date the Book was Published: 1958 List of Major Characters: Okonkwo: Main character, leader, power hungry man, tragic flaw leads to downfall Nwoye: Okonkwo’s son, joins Christianity, Okonkwo believes he is weak and unworthy, feels outcasted from community Ezinma: Okonkwo’s favorite kid, understanding, Okonkwo wishes she was a boy Mr. Brown: White missionary, brings peace and understanding to the Igbo people, builds schools and hospitals 4.Read MoreThings Fall Apart Women Essay1558 Words   |  7 PagesvvIn the novel Things Fall Apart, Chinua Achebe presents a true reflection the conventional view of women and their roles in the many societies in Africa and across the world. Achebe uses a combination of various writing techniques and literary devices to effectively bring out the theme of the role of women in the novel. The author goes a mile ahead to highlight contextual issues surrounding the usual discussion of the role of women in the society. Inasmuch as most scholars focus on the presentationRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesglobalization, both of which can be seen as hallmarks of the opening decades of the twentieth century. This intermingling of the forces and processes that were arguably essential components 2 †¢ INTRODUCTION of two epochs we routinely set apart as centuries suggests the need for flexibility in demarcating phases of world history, and for determining beginnings and endings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary

How Should Tuition Inflation Be The Central Cause Essay

Ways to Improve California Community Colleges Introduction From the politician to the student, everyone agrees that education is key in creating upward mobility, but the community colleges in California are turning out to ineffective in serving the students that need them the most. There is a huge conflict on what type of changes need to be implemented to reform the community colleges, but as with most debates and no central consensus, nothing is being done about the community colleges in California. Burecracy from the central governing body to all the way at the administration of each community colleges seem to stagnate the changes required for improving community colleges. The central issue seems to be between creating massive changes, but no one can agree on which to focus on. Should tuition inflation be the central cause? Or emphasis on transfer rates? Or assisting specific demographics? These arguments and a few times ballots are brought up in the California Senate, only to be faced by objection to what the central issue is. The answer might lie in starting outside of the legislation system to objectively show actually change occurring with small, but necessary step to assist community college students. The one thing congressmen and senators forget is the actually effective on these students lives. In the debate and objections, the challenges faced by community colleges students is forgotten. This problem is by no means just in the state of California, but theShow MoreRelatedShould College Be Free And Open For Anyone? Essay1424 Words   |  6 Pageswill be voting in this coming election. In addition, it will appeal to adults with younger children preparing for them to go off to college and trying to figure out how they will pay for the constantly rising college expense. I am advocating that college should not be free and open for anyone to attend. I believe that it would cause more problems then it would solve and would be unfair for the people that have worked hard their entire lives in order to attend a presti gious university. We all knowRead MoreStudent Debt Is A Form Of Debt1576 Words   |  7 Pagesfactors are accountable for of student debt. The growing problem of student debt has become more prominent in the past decade inspiring many documentaries that check the causes and effects. One reason is due to the new guidelines developed by the federal government. There are now new rules deciding who can borrow as well as how much debt they can take on. Colleges and universities have increased the costs for students to attend their schools then increasing the amount of debt these students takeRead MoreJapan s Monetary : String Pushers1926 Words   |  8 Pageswhen the inflation rate falls below 0%. The general price level is a hypothetical daily measure of overall prices for some set of goods and services. These particular goods and services to be examined can be divided into two groups of living necessaries (A) and assets (B). Thus, the price level is an average of two groups and can be expressed as: P = (A+B) /2. According to the equation, inflation is a sustained increase of both living necessaries (A) and assets (B). However, deflation causes a priceRead MoreThe Costs Of Gaining A College Education Skyrocketing?2611 Words   |  11 Pagesuniversity education and related fees has far surpassed the rate of inflation and the rate of minimum wage, housing prices, and other elements of the consumer price index. In fact, the cost of higher education has increased 12-fold since 1978. Yet, the typical American family’s income has only increased roughly half that much. In fact, in 1970 tuition was just $358 per semester at a four-year school. With the rate of inflation, today it should cost about $2,052, but instead the cost was roughly $6,695 inRead MoreThe Cost Of College Textbooks1999 Words   |  8 Pagesare ridiculously overpriced. Introduction 1. Attention-getter: How much money have you spent just this year alone on college? Hold on now, did you include all the fees? Living expenses? Your meal plan? Obvioulsy the answer is going to be in the upwards of thousands of dollars. Depressing, I know! College should be a time where you are truly discovering who you are and what you want to do with your life. It shouldn’t be about how you’re slowly but surely giving your life away to student loans. OhRead More10 Principles of Economics6483 Words   |  26 Pagespotential buyers than sellers. In these instances, the price of the home rises. Inflation and Unemployment * Gregory Mankiw, Harvard Economics professor and author of Principles of Economics explains that society experiences a short-run trade-off with rising prices and unemployment: As the monetary supply expands and inflation occurs, unemployment rises. However, the Phillips curve indicates that in the long-run, inflation has no bearing on levels of unemployment. Effects of Price Controls *Read MoreThe Cost Of Higher Education Essay2074 Words   |  9 PagesHow to Combat the Cost of Rising Higher Education The cost of higher education is on the rise in the United States of America (USA). â€Å"Technology tends to unbundle stuff. Look how it’s unbundling television, or how it unbundled the music album. The college degree is a bundle that doesn’t work for everybody and creates unnatural market conditions, which is why college costs consistently rise faster than inflation.† (Newsweek) The cost of higher education tuition is skyrocketing throughout the USARead MoreThe Cost Of Higher Education Essay2115 Words   |  9 Pageseducation is on the rise in the United States of America (USA). â€Å"Technology tends to unbundle stuff. Look how it’s unbundling television, or how it unbundled the music album. The college degree is a bundle that doesn’t work for everybody and creates unnatural market conditions, which is why college costs consistently rise faster than inflation.† (Newsweek) The cost of higher education tuition is skyrocketing throughout the USA. Imagine being a lower class family, both you and your spouse have fullRead MoreThe Price Of A College Education3529 Words   |  15 Pages The Price of a College Education: Tuition Discounting in Higher Education David Bryant Baruch College – The City University of New York â€Æ' The Price of a College Education: Tuition Discounting in Higher Education Offering a discount in college tuition has become a standard practice amongst private colleges and universities across the United States as a way of offsetting its published price of tuition—the sticker price—and aid from institutional grants and endowments for enrolling studentsRead MoreThesis: Economics3216 Words   |  13 Pagesof the population is living just within the poverty line. Tuition fee increases had made education unaffordable to many. High transportation fares, unaffordable housing added to the problem. Many parents chose to give their children education in whatever means, sending their children to inexpensive schools that would still give quality education or to public schools. Many have chosen private schools that at first are affordable but tuition fee increases through the years made it impossible for them

Effects of Business Communication in an Organization

Question: Discuss about the Effects of Business Communication in an Organization. Answer: Introduction Business communication helps in continuous flow of information. To take communication further feedback from the receivers end is very much necessary. Organizations in todays world employ large number of people and reciprocation of messages helps in better understanding of the information that are conveyed. Proper communication process needs to be followed between the superiors and the subordinate employees of an organization. Business communication always has a goal target (Bhatia Bremmer, 2014). Due to the new technologies that are available throughout the world, communication is not restricted to telephonic calls or paper work but a wide range is available such as videoconference, mobile phones, mails and satellite communication. There should not be any communication gap in an organization or else it may face a financial meltdown as rules and regulations need to be followed (Guffey Loewy, 2012). Oral Communication- This type of communication deals in a formal and informal way. The formal communication is through meetings, discussions in-group and speeches. The informal one deals with grapevine type of communication where the messages are conveyed randomly (Weninger Kan, 2013). Written Communication- This type of communication deals with anything that is formally written such as annual reports, letters and manuals (Weninger Kan, 2013). Shannon and Weavers Model This was one of the earliest communication model which provided a base for the different communication models that was developed in a later period. In this model, the information is passed through a transmitter that is the medium through which the message is passed. The medium can be anything such as phones or emails. The message then encounters noise, which is one of the barriers that might hamper the original message that the sender wants to convey. The receiver then receives the message and gives his word of appreciation or valuable thoughts to the sender. Like this way, the process keeps on continuing until and unless both the parties agree with each other (McQuail Windahl, 2015). This model lays emphasis on the relationship that needs to be there between the sender and the receiver. In this model, the communication takes place in the best of way and through skilled workers because there are many factors which needs to be kept in mind. The message that the sender sends has to have a definite content and structure so that the receiver can understand it through his work attitudes, knowledge and culture. The channel may not be always in written or spoken but may include other factors as well such as touching, tasting etc (Turnitsa, 2013). This model has a dual system of communication. The sender of the message becomes the receiver of the message when the message is sent back to that person. Similarly, the receiver of the first message becomes the sender of the second message when the person wants to convey its thoughts and ideas back to the original sender. The medium of sending the message can be anything such as calls, mails, videos etc (Petersons Khalimzoda, 2016). The case study had a certain Mr. Booth who volunteered himself for an organization that was for a political campaign. He had to quit his job because he had communication issues that hampered his work in the given schedule. To make the work easier suitable candidates were also interviewed and yet he could not complete the given project on time in spite of having a great team of volunteers. The answer is that he lacked in his communication process and could not manage his task properly. In order to be successful in his venture he had tp follow a communication model, which is discussed thoroughly below along with the problems. The supervisor took the entire workload on him, which created a lot of problem. She should have distributed the work amongst the subordinates carefully according to the skills that they have. She took up the responsibility of the entire work and was under a lot of pressure in completing the work that resulted in her failure. Mr. Booth did not keep a check on her as to how the work was proceeding and should have had a proper communication between them. He failed because he did not the ability to control his employees that was required in the business communication. An ideal communication pattern should not only have information flowing from top to bottom and vice versa but should be horizontal and vertical as well. An organization where the employees do not have a goal is doomed to fail. The volunteers were not properly tipped about the required information that would have led to the completion of the work. The supervisor should have followed the Shannon and Weaver model of communication which would have helped in proper organization of the work. The models states that the information needs to be passed through a transmitter which will help in proper transferring of the message to the person to whom the message needs to be conveyed. The supervisor could have used emails or phone calls while distributing the task initially that could have increased the work output. Conclusion To have a proper communication channel certain things needs to be in mind. The top bosses should not create a divide between them and the subordinates because that leads to a chaos and impedes the communication process. There needs to be certain policies, which will enhance the communication system in a company where the employees can freely communicate with each other. The authoritarian layers needs to be cut in the middle as the message while passing in between can gather many extra inputs that might deviate the main message that the sender wanted to convey may be hampered (Pitta Franzak, 2013). Sometimes, even fear amongst the employees can create a problem in communication. There are also many things such as the halo effect, where the employers judge their employees based on one characteristic, which is that employees strong point. Due to inattentiveness of the receiver or the lack of interest about that subject also causes differences in communication (Castells, 2013). Therefor e, overall, any misunderstanding in the workplace regarding some issues in communication needs to be identified and dealt with immediately to avert losses in the organization. Reference List Bhatia, V., Bremner, S. (2014).The Routledge handbook of language and professional communication. Routledge. Castells, M. (2013).Communication power. OUP Oxford. Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. McQuail, D., Windahl, S. (2015).Communication models for the study of mass communications. Routledge. Petersons, A., Khalimzoda, I. (2016, May). COMMUNICATION MODELS AND COMMON BASIS FOR MULTICULTURAL COMMUNICATION IN LATVIA. InSOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference(Vol. 4, pp. 423-433). Pitta, D., Franzak, F. (2013). Boundary spanning product development in consumer markets: learning organization insights.Journal of Product Brand Management. Turnitsa, C. (2013). Communication model elements for societal behavior representation using agent based models. InProceedings, 2013 Fall Simulation Interoperability Workshop. Weninger, C., Kan, K. H. Y. (2013). (Critical) Language awareness in business communication.English for Specific Purposes,32(2), 59-71.

Religion And Science Essays - Philosophy Of Religion,

Religion And Science Religion and Science Is Science and Religion really such an adversary? I believe that it is a very touchy subject, in which it can go either way. Some people may claim that science and religion are two very similar subjects, while other may view it as two very different subjects of life. Science is the activity which tries to describe, explain, and predict by the use of good empirical evidence the way the physical world works. Religion is significant commitment, accompanied by a certain degree of reflection, to something considered in reality. Just by the definitions, the two seem very different. Science seems as if it is to help us human beings live our life longer and to its fullest. Religion is also a very complicated subject, it has many different categories in which many different people and cultures are associated with. As for science, it is broken down into two subjects, Physical and Social science. Science seems to deal more with future reference, while most religion is spoken in the past. Although science and religion both bring the majority of us happiness and satisfaction to our lives, it is the advancements in technology which I think has had the greatest impact on American society, as well as other countries. Religion is a study that has been around for a very long time, and some people depend on religion as apart of their daily lives. Science has been around for along time to, but I don't think as long as religion. But, science did bring us technology, which we would be very helpless today without. I believe that we could not live without science, but on the oth er hand, there is religion which is very important to most human beings. But I can see us living with out our religious beliefs. As I have said, Science and Religion seem to be two very different subjects, but yet they also seem very much alike. Almost as if one couldn't exist without the other. I see that in the future, many cultures will turn to the Science more than they will the aspects of religion. If this happens I would suspect a huge up rise in the technological perception of society. I believe as if religion is slowly dieing and fading away with the presence of science. But, for now, everything seems to be going well, with many human beings and both science and religion will be around for along time to come, just as they have from thousands of years. Philosophy

Aristotle and Modern Work Relationships

Aristotle and Modern Work Relationships Introduction Human beings are constantly in search of ways to realize a good life. Since people are social creatures who must interact with each other, achieving happiness in life requires establishing good and civil relationships with others. One area in life where relationships play a significant role is in the workplace.Advertising We will write a custom essay sample on Aristotle and Modern Work Relationships specifically for you for only $16.05 $11/page Learn More In modern society, the workplace is a crucial area since most people spend a significant amount of their time in this environment. Achieving good relationships in this setting is directly linked to the level of satisfaction that a person has in his/her life. Good relationships in the work setting also contribute to the productivity of the organization. As such, the notion of best places to work can be viewed through the lens of civic relationships. Many philosophers have covered the subject of interpersonal relationships over the centuries. Aristotle, who is considered one of the most influential philosophers, came up with some enlightening ideas on civic relationships, happiness, the virtues, deliberation, justice and friendship that might provide some insight on modern work relationships. This paper will set out to present Aristotle’s ideas on civic relationships and analyze how they compare and contrast with contemporary notions of best places to work. Aristotle’s Ideas The renowned Greek Philosopher, Aristotle, developed some ideas that have continued to be influential on the subject of civic relationships to the present time. Aristotle addressed happiness, which is a quality that all people seek to achieve for themselves. By definition, happiness is the overall satisfaction with life and a high level of enjoyment achieved by a person. A number of external factors contribute to the happiness of a person. According to Aristotle, a necessary condition for happiness was active participation in the discussion of what civic goods the society should pursue. As such, happiness could not be achieved if the individual was not allowed to voice his/her opinion on what was to be done. In Aristotles definition of happiness, this value is centered on exercising virtue meaning that a person cannot be truly happy if he is not virtuous. Aristotle offered elaborate ethical principles of virtue that if properly applied, could lead to the attainment of happiness by people in the society. For Aristotle, happiness is invariably linked to virtue as is evident from his assertion that happiness is activity of soul in accordance with virtue exercised over a long life and supported by additional goods such as money and health. Aristotle contends that cultivating virtue is necessary for happiness to be achieved since virtue promotes individual happiness as well as that of others. According to him, virtues are a means through which further happiness can be ach ieved by the individual.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Aristotle also introduced the idea of civic virtues, which he describes as the dispositions that people in the society should strive to exhibit. This dispositions result in people being moral or achieving some level of excellence in their dealings with others. The civic virtues are mutually agreed-on and rationally justifiable actions that sustain the quest for the good. The civic virtues also highlight the modes of conduct that may be detrimental to the achievement of the common good. Another quality that is essential for ideal civic relationships is justice. Justice is important since it ensures that all individuals are given the opportunity to enjoy their lives and achieve happiness and success. Aristotle considered justice to be the thing that tended to promote the common interest of the people. The indiv iduals in the society share in the pursuit of this common interest and they benefit from their efforts. Aristotle observed that Justice is a very important aspect of happiness is injustice prevents people from realizing the human good. For Aristotle, injustice is caused by the greed for external material such as money or psychological things such as power and honor. Aristotle introduced some ideas of friendship that have continued to influence modern Western thought on the subject. According to Aristotle, friendship is the attribute that holds the society together since when men are friends; they treat each other with consideration and avoid acts of injustice against each other. In addition to this, friendship encourages selfless acts by individuals and this produces happiness. This claim by Aristotle is supported by studies that review that virtues of altruism in helping others tend to make individuals happier. Aristotle defined three types of friendship that might exist in the soc iety. The first is a friendship that is based on virtue and in this case, there exists a bond between individuals who are alike in excellence or virtue. In this form of friendship, the individuals increase the happiness of each other for the sake of it. The relationship in this case is altruistic and therefore of a perfect nature. The second type of friendship is one that is based on the utility. In this case, the individuals feel affection towards each other because of their usefulness to each other. The third friendship is grounded on pleasure and it is typically driven by emotions. This form of friendship is most prevalent among young people and it is not lasting in nature. Aristotle holds friendship in high regard since without friendship, other virtues such as justice could not exist. Traits of the Best Places to Work All employees would like to be part of organizations that are best places to work in. The Great Place to Work Institute asserts that while generous compensation p ackages and good policies and practices play a role in creating a work environment that the employees appreciate, this are not the only things that employees consider. Some additional desirable traits must be present for a work place is considered by the employees.Advertising We will write a custom essay sample on Aristotle and Modern Work Relationships specifically for you for only $16.05 $11/page Learn More While the traits might vary from organization to organization, the Best Places to Work Institute has come up with a number of traits that are common in all employee friendly organizations. The first common trait is an environment of trust. The employees are able to demonstrate trust for their employers and this trust springs from the credibility of the companys management. This trust arises when the employees perceive that they are treated in a fair manner and with respect. The second trait is a high level of pride by the employees in what they are doi ng in the organization. Employees are hired by the organization to carry out certain specified tasks. The employee needs to be proud of their work and experience a sense of delight in his/her activities. The pride leads to a sense of satisfaction by the workers and it produces a feeling of happiness in the employee. Another trait of the great workplace is a high sense of camaraderie among the employees. The workers need to experience genuine connection with their fellow workmates. They have to exhibit a level of enjoyment working with each other. The Great Place to Work institute contends that the employees should be able to work together as a family. The Great Place to Work institute declares that the degree of human touch is crucial to the development of an ideal work place. The institute observes that without a high degree of human touch, employees are unlikely to demonstrate the high level of commitment necessary to bring about high levels of success to the company. In addition to this, another trait is the provision of opportunities for the employees to contribute their talents to the organization. Great Place to Work Institute declares that the best work environment provides inspiration for the employees and motivates them to foster their creativity and talents. Each employee is given the chance to make a positive contribution to the growth and development of the organization. Comparing Aristotle’s Ideas and Contemporary Notions There are a number of evident similarities between Aristotle’s ideas on civic relationships and the notions of the best work place as articulated by the Great Place to Work institute. The first similarity is in the importance of active participation by the individual in the affairs of the society or organization. For Aristotle, participation in public affairs is crucial for the happiness of the person. The Great Place to Work institute also deems participation in organizational matters as an important component for happiness. The institute declares that a great place to work is one where the employees are given the opportunity to showcase their talents and creativity. Management includes the workers in the decision-making process and shows consideration to their suggestions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is agreement between Aristotle and the contemporary notions that certain physical and psychological factors contribute to the positive assessment of the workplace. Aristotle admits that happiness requires some external goods such as wealth, power, and health. He states that a certain level of power and honor leads to the increase in happiness by the individual. The Great Place to Work institute declares that employees must have some level of pride in their work. It then proposes that employees want to feel respected and appreciated by their employers and colleagues. This suggests that power and honor are important in the best work place. When addressing the issue of human happiness, Aristotle declares that all human activities seek to accomplish some particular good as the goal. This observation is true in contemporary work places where the employees seek to achieve some predetermined goals and objectives. Another similarity is in the importance of friendship bonds between ind ividuals working together. In the great place to work, the employees experience a form of friendship with each other as they do things both with each other and for their fellow workers. The employees have a level of authentic connection and camaraderie with each other. This results in greater enjoyment of the work environment as the workers operate as a family. The friendships formed in the best places of work conform to the second type of friendship highlighted by Aristotle. These workplace friendships are often grounded in utility. The employees feel affection not necessarily for one another but in terms of their usefulness to each other. The workers will therefore have a bond based on the value they add to the workplace. Aristotle and the Great Place to Work institute agree on the importance of virtue in human interactions. From Aristotles teachings on ethics and virtues, one can deduce that virtue tends to promote happiness while vice tends to promote unhappiness. These ideas ar e compatible with the modern work setting where virtuous acts tend to produce good results for the employees and the company while vices tend to promote negative results for all the individuals involved. A significant difference between Aristotle’s ideas and those of the contemporary work place is with regard to happiness. Aristotle’s definition of happiness is strongly tied to morality since he asserts that individuals have to act in morally desirable ways in order to promote happiness. In the modern workplace, the definition of happiness is morally neutral and subjective in nature. The moral neutrality of happiness is partly due to the diversity of moral views by individuals in the workplace. The heterogeneous nature of the modern workplace makes it undesirable to impose uniform moral values on all employees. The Great Place to Work institute favors the adoption of policies that are all inclusive. Workers are able to attain ideal civic relationships and a high level of happiness in the morally neutral environment. There is also a major difference between Aristotle’s ideas and contemporary notions on how happiness can be derived from work. Aristotle suggests that an employee can derive happiness from undertaking his given task according to the highest standards. He argues that the activity that the employee engages in brings about the highest good. This is not the case in the contemporary work place where a myriad of factors contribute to the happiness of the employees. In most cases, the individual does not derive joy from engaging in his designated task. On the contrary, most employees find their work repetitive and boring. It is therefore unlikely that absolute happiness can be achieved by carrying out these uninspiring activities every day. Aristotle’s ideas of justice are not compatible with the contemporary notions of the good work place. The high levels of individualization and personal ambition for success in the modern soc iety differ from Aristotles teachings on justice. In all work places, employees strive to achieve the maximum benefit for themselves. The employer on the other hand aims to increase the productivity of the employees in order to increase profits. In this setting, all individuals have a desire to gain more external and psychological goods for themselves. In most instances, these goods are not shared in an equitable manner among the individuals working in the organization. Conclusion This paper set out to discuss Aristotles understanding of ethics and virtues and compare these ideas with contemporary notions of best places to work. It began by noting that happiness is an important attribute in human life. It then discussed Aristotle’s ideas of civic relationship and expounded on his concepts of civic relationships. The paper then provided a concise review of the traits of the best places to work as articulated by the Best Places to Work institute. It noted that trust, pride, and a sense of camaraderie are some of the most important traits from the employee’s perspective. The paper has shown that the ideas of friendship, virtue, and respect are agree on by Aristotle and the contemporary notions of best places to work. However, there is a significant difference in the concept of happiness and justice as articulated by Aristotle and as it is applied in the contemporary work place. On the whole, it can be concluded that Aristotle’s ideas on civic relationship are by the large applicable to modern work relationships.

Understanding the Eval () PHP Language Construct

Understanding the Eval () PHP Language Construct The PHP eval () construct is used to evaluate an input string as PHP and then process it as such. Eval() is not a function, but it works like one in the sense that it outputs everything- except instead of outputting it as text, it outputs it as PHP code to be executed. One use of the eval() construct is to store code in a database to execute later. Example of Eval() LanguageConstruct Here is a simple example of coding for the eval() language construct. ; eval(\$a \$a\;); print $a . ; ? This code example outputs My friends are $name and $name2 when first called with the print statement, and it outputs  My friends are Joe and Jim when called the second time after running eval (). Requirements and Characteristics of Eval() The passed code cant be wrapped in opening and closing PHP tags.The passed code must be valid PHP.All statements must be terminated with a semicolon.A return statement terminates the code evaluation.Any variable defined or changed in eval() remains after it terminates.What a fatal error occurs in the evaluated code, the script exits.Because eval() is a language construct and not a function, it cant be used in higher-order functions. The Danger of Using Eval() The PHP manual discourages the use of the eval() construct, stressing its use is very dangerous because arbitrary PHP code can be executed. Users are instructed to use any other option than eval() unless that is not possible. The use of PHP eval() construct presents security risks.

Industry Analysis & Company Profiles Essay Example | Topics and Well Written Essays - 750 words

Industry Analysis & Company Profiles - Essay Example Some of these top companies that explore and refine oil include; Gazprom, Saudi Aramco and the Royal Dutch Shell companies. This paper will look at the three oil companies and give a detailed discussion of the historical background and their development over the years. Gazprom Neft is an oil company that has its headquarters in Russia has achieved to be among the fastest growing company in  oil production across the industry. Gazprom Neft has attained a 10.6% annual growth against  a  production volume of  10, 85 million tones (Usa, 2010). The Priobskoye Oil field that is owned by  Gazprom Neft- is  one of  the largest oil fields that the company owns and is also one of the most promising oil field. Full development of  this field began in  2004, and since then, the field has contributed to 33% of  the Company’s total oil output by 2011. The Company has plans to  design and develop new oil fields both in  both Russia and other countries outside Russia. There are fields found in  the north of  the Yamal Peninsula that have huge potential and are be  able to  produce more 20  million tones once they developed (Usa, 2010). Another oil company is the Saudi Aramco Oil Company. The Saudi Aramco company has always focused on initiatives that are seen to bear the potential to create and invest the oil sector in Saudi Arabia as well as create more jobs for the nationals of Saudi Arabia. Apart from being a leader in creating an enterprise culture in the Kingdom, the company wants to diversify the national oil economy and attract more overseas investors into the kingdom. In order for the company to achieve these objectives, there is a close collaboration with the different business lines that exist across the company that serves to leverage Saudi Aramco’s assets as well as its liabilities. The Localization & Clusters Department has the responsibility of seeing Saudi Aramco’s process of procurement of its goods and

Pompeii Essay Example | Topics and Well Written Essays - 3000 words

Pompeii - Essay Example The Greeks defeated the Etruscans in both 524 and 474 BCE and probably proceeded to take control of Pompeii (qtd. from Pompeii before the Romans involvement, 2005).As evidence, the hill near the mouth of the Sarno River or Sarnus River was used as a safe port by Greek and Phoenician sailors (Wikipedia, 2005). This theory is supported by the architecture and art in Pompeii that was influenced by the Greeks, such as the temple to Apollo mentioned earlier. Around 420 BCE the Samnites came to occupy the city of Pompeii (Leppman, 1968). The Samnites seem to have imposed their language, customs, and civic organizations upon Pompeii (qtd. from Pompeii before the Romans involvement, 2005). Rome entered onto the Pompeiian scene following the end of the Second Samnite War (290 BCE). The Romans landed their fleet at the mouth of the Sarno and sacked neighboring Salerno (Leppman, 1968). For almost two hundred years, however, the Roman rule of Pompeii was more a "matter of form than substance" (Leppman, 1968). Pompeii was under Rome's control, however, its inhabitants were practically independent (qtd. from Roman involvement in Pompeii, 2005). Although Pompeii was practically independent, its future was tangled with that of Rome. The Roman success in war over Carthage in the Second Punic War (218-201) and Romes victorious marches into Greece, Asia Minor, and Syria paved the way for an abundant economic enterprise for the Pompeiians (qtd. from Roman involvement in Pompeii, 2005). A colony of Roman veterans was planted in Rome as a punishment for Pompeiis role in the Social War (Carrington, 1994). Scholars have pointed out, however, that the Pompeiians ended up profiting in the whole ordeal, since Pompeii was quick to take advantage of the Roman destruction of neighboring Stabiae. This conflict did, however, mark the end of Pompeii's virtual independence, as Rome became much more active in Pompeii. This shift in power is borne out by the fact that ten years after the Social War, Rome renamed Pompeii Colonia Cornelia Venena Pompeianorum (qtd. from Roman involvement in Pompeii, 2005). Physical description The city of Pompeii has an irregular shape because it was formed by a prehistoric lava flow. Excavations indicate that the southwestern part of the town is the oldest, but scholars do not agree on the stages by which the walls were expanded or on who the builders were. The walls are 2 miles (3 km) in circumference, and they enclose an area of about 163 acres (66 hectares). Seven city gates have been excavated (Description of the remains, 2005).

Session Musician Intericate Research Essay Example for Free

Session Musician Intericate Research Essay Go on tour with bands. Session musicians sometimes go on tour with bands; this involves getting paid a certain amount to play various gigs and concerts around a certain part of the world (or indeed all of it!). A session musician will either ask the company, or the company will ask the session musician to go and play either a whole tour, or just a few numbers in the tour. There is a large amount of gambling involved when it comes to being a session musician or hiring one. This is due to the fact that: a session musician gets pain a certain amount for the show (say  £1,000), if the show is a total flop then the record label will lose money, BUT if the show is a roaring success then the record label will make mega bucks. The gamble for the session musician is that he or she can’t go back and claim a percentage of the profits if it is particularly good. The session musician gets paid a set amount and no more. Recording sessions. Quite often a session musician will go for a recording of a single or a few tracks. This will involve the producer talking with the session musician, and agreeing a set amount of pay, agreeing the song(s) that will be performed, and how long it will take, and possible whether it will be split over multiple sessions of not. After the terms have been agreed, the rehearsal and tuning will be done, this involves the band and session musician playing the first few seconds of each song, and adjusting their instruments until they are in proper tune. Finally the actual recording will begin, this involves the session musician and the band playing a set list of songs perfectly, whilst being recorded. Again there is still the gamble that if the song if a flop, then the session musician will still get full pay. Practice/ individual techniques. In order to be a successful session musician, you must receive some kind of musical tuition. This is because you really need to be the best in the business to be a decent session musician, in order to be the best, and make your songs worthwhile, (and make the big companies pay large sums of money for your musical genius). Rehearsals with bands/ singers. Obviously the session musician will need to play with other on a regular basis, as solo practice is not quite enough to cut the mustard, and a second opinion on your music can make a world of difference. The session musician will have to practice all of the songs he/ she will play in a band, because if they didn’t then the tempo might not line up properly, he/ she would be unaware of any changes made to the track, and furthermore the session musician would have less time to improve their musical craft. During a rehearsal each member of the group (and the SM) will play a few scales, tune up properly and strum a few finger loosening exercises, or something of the like. Then it is down to business with playing through a song that needs to be learnt, identifying the weak areas, tightening them up, and moving on to the next part. Promote themselves. Session musicians are forced to promote themselves, otherwise they would not get anywhere in their career. Promoting yourself consists of, making a few you tube videos, creating a website (hired or self designed), putting up posters, or just making some mix tapes of various songs that show of your various skills. This is probably the hardest part about being a session musician, as there is so much competition. Session musicians are a dying breed, so any opening is quickly snapped up by the fastest and the best. The best approach is to make a site, create a few videos on you tube, call a few companies, and hope for the best. If there isn’t work out there, then make work. Do their own accounts. Session musicians can be self employed, this means doing their own taxes and bills for things to do with their profession. This is the most unexciting branch of being a session musician, as you will have to dedicate a couple of hours a week to doing the tax returns, and the business costs (website maintenance etc). How do they link in with other parts of the music industry? Concert producer/ promoter. Session musicians link in with concert producers through the sharing of music, obviously. But what a lot of people are oblivious to is how the producers get a hold of the session musician and do business. As I have previously stated, the session musician will upload a few videos to You Tube and on other sites that may facilitate this. The producer will look at the musician’s videos, the number of views, and the number of likes and dislikes. After the producer has seen the video, given a verdict, and seen that it is awesome (or not), then the producer contacts the session musician and says â€Å"we have an opening, would you like to have a recording session and make a demo. If it is good then we will take you on tour† but then if you are not what they want, you get a recording session under your belt. Roadie. A roadie is a person who takes equipment etc from place to place. A roadie is one of the less thought about aspects of the music industry, they are not involved in music producing but they are involved in music, just not in the usual way. A session musician is quite dependant on the roadies, because they are busy people (along with the rest of the band) and need as much rehearsal time, and relaxing time before the show. Just imagine a full rock band (Bass, Rhythm guitar, Lead guitar, Full drum kit, and all the other gubbinz that may be needed) carrying their own things in, it would take forever. But luckily the burly roadie is here to take all of the kit in. also I am sure that no musician wants to play with a pulled muscle. Live sound technician. A live sound technician is the bands best friend, and a session musician’s messiah. The live sound technician has the power to make a concert a big hit, or make it fall flat on its face. The LST will first have a detailed conversation with the musicians about what needs to be done, this includes the volume, the dominance of the band instruments to the mic, and the times when certain bits of backing need to be played (if there are any). Session musicians rely quite heavily on these wonderful people. To put it into context â€Å"Jimmy Quake is a session musician, he is about to play his first signed gig. He is playing with Sepultura (a thrash metal band) and he wants to make a good first impression on the world for his debut. The LST says to him and the band what needs to be done to your track to make it a hit, and the band will say this that and the other. But if the LST didn’t do this, the track would fail and Jimmy would never reach the big time. However if the LST an d Jimmy work in unison, Jimmy hits the big time, and the world screams his name when he enters the room.† What would happen if those bonds were not there? Concert producer/ promoter. Well. As you know, the concert promoter/ producer is going to hire the SM in the first place. So the musician would essentially not exist in live performances. Just imagine if you would only ever see bands in their original form. It might not seem that bad, but the band â€Å"them crooked vultures† was formed by merging: john Paul Jones (from led zeppelin), Dave Grohl (from Nirvana and Foo Fighters), and Josh Homme (from Queens Of The Stone Age). They also have a session musician that plays on live tours etc called Alain Johannes, he used to be a session musician, but his music was heard by John Paul Jones, and he decided that his sound needed to combine with the other members sound to create an extremely popular band. Strictly speaking Alain Johannes was not a session musician in all respects, but in many others, he was one. Roadie. A session musician would be lost without a Roadie to cart their various tools, instruments, and all manner of other kit to its proper destination. Hypothetically speaking, a session musician could survive without a Roadie, but it would be rather inconvenient and time wasting. â€Å"Joe is a SM, he is heading to Tokyo to play a $20 000 gig. He gets off the plane and gets into the van, ready to take him to the â€Å"Tokyo Dome†. Joe suddenly realizes that his Roadie no longer shared a bond with him; he takes all of the equipment out of the plane and loads it into the van. Then they set of. Joe has pulled a muscle in his back and is in crippling agony, he gets to the arena, lugs the rest of his things into the staging area, realizes that he is 2 hours late for practice, plays terribly because of his back and lack of practice, he is hung drawn and quartered for his crimes against music, and his career is over. (but realistically not his life.) Live sound technician. Well, as I have previously stated, a LST has the almighty power to change the sound of the music. The fans come for the merchandise, the concession, and the thrill, but the music is paramount over all of these other factors combined. If a SM does not have a LST then the concert would be a disaster waiting to happen.. if there was no live sound technician then the volumes would be all wrong, and any other tracks that may need to be played over it would not happen. Also the LST is the person who runs the rehearsals, so they would no longer happen, leading to an all round shoddy performance. Theoretically, a SM could live without a LST as well, but they would have to play acoustic, or just be realy in sync with the volume and timing of their performance.

Agricola as Hope for a Troubled Empire Essay -- Tacitus Agricola Essay

Agricola as Hope for a Troubled Empire Tacitus’ Agricola, though it traverses a significant part of Rome’s conquest of Britain, is primarily about the man from whom the book takes it title. Tacitus used British conquest to show the reader Agricola’s many virtues, and he explained why Romans should strive to follow Agricola’s example. At the same time, however, Tacitus echoed Agricola’s virtues to Rome, which, before and during the writing of his book, endured several tyrannical emperors. Tacitus’ book, besides praising an individual, suggested hope for an improved future to many troubled Romans when the virtues of the empire had decayed, and freedom that they once loved had largely disappeared. Despite the mostly laudatory writing in Agricola, Tacitus began the book on a melancholy tone. He expressed anger over what he considered autocratic ruling of Rome, suggesting that it was a terrible political fault. â€Å"An outstanding personality can still triumph over that blind antipathy to virtue which is a defect of all states, small and great alike.† (p.51) Tacitus expressed the idea that any state would carelessly disregard the virtues it once held as important, and by implication of the context he wrote in, find itself in a state of degradation similar to Rome’s at the time. He was not exclusively negative in that statement, however. His believed that one highly virtuous person could in fact successfully counteract a state’s decline. Agricola, he revealed throughout the book, was a paradigm for that person. Tacitus considered Agricola virtuous because he exhibited many qualities that Romans traditionally valued. Perhaps the most important virtue discussed was humility, or, as Tac... ...asting Domitian’s tyranny with Agricola’s equity, and specifically that the former resulted in disunity while the latter resulted in cohesion. Tacitus stated at the beginning of Agricola that it â€Å"†¦sets out to honor my father-in-law Agricola.† (p.53) One can not deny that Tacitus was successful in that effort, but it is also clear that he offered Roman readers much more than an inspiring story about a great man. At a time when many citizens of Rome were subdued by Domitian’s threats to opposition, Tacitus wrote in remembrance of Rome’s greatness and the freedom that Romans had previously enjoyed; and he wrote to inspire hope that they would experience both again in the future when the empire improved. Agricola embodied the ideals of that hope, and his example, Tacitus pointed out in chapter 46, would live forever with Roman destiny and its nobility.

Analysis Aqualisa Quartz Essay

Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers. It provides efficient and reliable water pressure and temperature, needs less space in bathroom, has a stylish looking and is easy to use and install. Although Quartz leaps all other showers, the initial sales results turned to be gloomy, as Rawlinson said â€Å"For some reason, it simply wasn’t selling†. To reveal these â€Å"reasons†, we will first look at the general shower market status, and then we will analysis two main factors that cause Quart fail in initial Sales: Quart itself and Plumber. Finally, we will examine Aqualisa’s marketing strategy and find out what is the right thing to do. Shower market in U.K. The U.K. shower market has 3 distribution channels, 3 buyer segments, and 2 Special roles: Plumber and Developer. To give a brief summary, we will use some charts to demonstrate characteristics of these elements, and use it for latter discussions. As we can see, Quartz has 61% in Rate of return (manufacturer) and 47% in Rate of return (retailer), which is not the highest among other products. And we notice that Aquavalve Value, which is in value segment, and Aquaforce 1. 0/1. 5 Bar, which is in Standard segment, have higher Rate of return, but these product sold well in lower segments. Thus Quartz cannot be blamed for overprice, at least it was no more expensive than Aqualisa’s other product. Besides, if we consider the installation cost that saved by Quartz (2 days to half day, with 40-80/hour), Quartz is even cheaper. So either the price was not the reason, or the price was misunderstood. Consumer could be blinded by Quartz’s high retail price and ignore its relatively high produce cost. Besides, Aqualisa â€Å"was generally recognized as having top quality showers, a premium brand, and great service†, that reputation could make consumers form the idea that Quartz is just another premium product which is not cost-effective. This misjudgment of Quartz’s value is the true reason that Quartz was not accepted in lower market. Thus lower Quartz’s price would have less result if the misconception remains unchanged. To solve this problem, Aqualisa need more effort to spread the idea that Quartz is economical and practical. Quartz’s former advertisement plan shows most of its progressiveness, like the picture in Exhibit-9, they list all the priorities, make it even more like a premium product. They need to give some economy features such as the cost of installation, the durability of Quartz’s parts, Quartz’s life time budget etc, and compare Quartz’s features with traditional showers, to remind consumers that Quartz values for their money. Plumber, Friend or Foe? Plumber is an important role in shower market. Exhibit-4 shows that about 73% shower selection are influenced by Plumbers. Yet Plumbers are â€Å"wary of innovation, particularly any innovation involving electronics†, AKA Quartz. The negative impact of Plumber’s attitude is obvious, and even Aqualisa calling â€Å"face-to-face introduce and explain the new product† to their â€Å"very loyal† plumbers, nothing changed in short term. Rawlinson was so desperate to plumbers that he thought about abandon plumbers and target consumers directly. Considering the plumbers’ high clout in current market share, and Aqualisa already have high market share (70%) in Do-It-Yourself Sheds which target consumer directly, give up plumbers would be ineffective and useless. Rather than evade the issue, let’s face it straight: Why Plumbers oppose Quartz and how to change it. The main reason that plumbers reject innovation derived from risk aversion. Because â€Å"unfamiliar products could present unknown performance problems†, which will make plumbers pay money and time to adjust. Former failure case like â€Å"push-button† controls in 1980s had Strengthened plumbers’ stubborn. But Quartz has no substantive contradiction with plumbers, on the contrary, it’s easy to install and operate that could give plumbers substantial benefits. As a matter of fact, Plumbers who â€Å"puts one in†, becomes â€Å"convert†. Thus Plumbers’ prejudice will disappear by time. By saying â€Å"Adoption is a long, slow process† Pestell, Aqualisa national sales manager, did not realize that they do have some ways to speed up the process. In fact, it seems that Aqualisa did not consider plumbers as a distinct important part in their sales. They barely treat plumbers like consumers or retailers, told plumbers how excellent or advanced Quartz is. But what they should do is telling how good Quartz will do to the plumbers themselves. They could show plumbers the contradistinctions in installing Quartz and traditional showers, and emphasize that Quartz will make their daily two days work to half day, reduce both their work intensity and work time. With this advantage, plumbers can do more jobs and be better off in more income. Aqualisa can also give more samples to plumbers or pay non-loyal plumbers to install Quartz to clear former haze of electronics. With focused promotion plan, Aqualisa will make plumbers realize Quartz is favorable, and turn them into steady alliance. Strategy, Breakthrough or Mark time? Aqualisa’s former strategy is Steady and comprehensive. They joined every segments of market and provided their products in all distribution channels. Their current core product is Aquavalve 609, and they had been in the upper level in the market share (â€Å"number two in mixing valves and number three in the overall UK shower market†), only surpass by Triton and Mira (Exhibit-2). When Quartz joins the family, it did not have a clear position among other siblings. Actually, Aqualisa showed no clear expectations in Quartz’s performance. They just spread it to whole market and hope it can dominate. This pointless strategy makes them unconscious to the market response thus they make no effective action when sales encountered difficulties. Even if their final target is the whole market, they could build milestones and interim objectives like enter the high-end market then extend to lower market or simplify the product to catch the lower market with low price then release advance model to premium user. Either way, the company should have a more specific positioning and targeting plan to meet the company’s expectation. Despite the former marketing strategy, Aqualisa now need to decide their next move. Rawlinson showed his trepidation that Aqualisa, which is profitable with its current products, may not be willing to take the risk of promoting Quartz. The risk comes from two sides: first, the development of Quartz has already spent 5. 8 million and three years times, further promotion could cost 3-4 million more. It’s hard to stay profitable with this huge investment. Second, the Quartz has competition effect with company’s Cash Cow product: Aquavalve, which also put company’s stable market share and benefit in uncertainty. The risk of launching new products is inevitable, but is it possible that Aqualisa can sit back, relax and enjoy its current benefit? As we learn from Exhibit-2 (U. K. Market Share Data 2000), Aqualisa, had 18. 1% market share in total units sold, while Triton and Mira were 30. 3% and 21. 7%. In the Electric Showers category, which Aqualisa sold most, the market share was 16. 9% while Triton had 43. 5%. And in Mixer showers category, where core product Aquavalve 609 rest, the market share was 20. 8% while Mira had 36. 4%. With these figure, we cannot say Aqualisa is in a safe place. They did not have domination in any part of the market, and there were significant gap between Aqualisa and market leader. With more than one competitor, Aqualisa could easily be replaced and fall into masses. At this situation, even promoting new product could cost a fortune, Aqualisa still need a breakthrough and Quartz is just what the company need. On the other hand, the existing market structure gives Quartz sufficient space to outspread. If Quartz is good enough to assault Aquavalve 609’s sale, it could also shake the leader position of Triton and Mira’s products. If Quartz is, as Rawlinson said, â€Å"first significant product innovation in the U. K. shower market since forever†, it will beat down others company’s products and increase Aqualisa’s market share, and not only in U. K. market, it can move forward to European markets or global markets, then the current promotion cost would be unremarkable. But if Aqualisa give up Quartz, the opportunity cost would be too big to accept. Rawlinson’s worry will become true: â€Å"In five years’ time, someone else will have got the world market for this technology†. Then the Aqualisa’s experiences would be competitors’ field test and its former investment would contribute to other’s benefit. Conclusion People usually consider that finding the goose is the hard part, but in fact, make the goose laid golden eggs is also not easy. Aqualisa holds its goose named Quartz, and shows us such an example. This case also told us it’s not only about what we have, it’s more about how to connect everything together, including product (Quartz), customer, collaborator (plumber), market, make right decisions and build relationships.

Cultural Characteristics of India Essay

With more than half of the workforce being in agriculture, services however, is the biggest contributing factor the economic growth in India. The information technology (IT) sector is where most of the growth is taking place. Many companies in the United States are beginning to outsource their help desk and programming specialties to India where the labor is cheaper and there are an abundance of qualified individuals. In-fact many of the positions you see in IT are filled by people native to India simply because training for these specialties is limited in the U. S. For example, if you were looking to hire an Extract, Transform, and Load (ETL) developer it is highly unlikely that you will find a U. S. citizen with these skill sets, and if you did the U. S. candidate would certainly be demanding more money. India’s ability to train highly qualified IT professionals and ability to provide cheaper labor will continue to contribute to their increase in economic growth. Ultimately, it is those cultural characteristics we have discussed in class that has led India to so much growth over the last decade. They are a collectivist society, with a large power distance and a different set of value orientations from our own. Higher education is of upmost importance, and often times, much more important than interpersonal relationships. This is evident of the fact that they place so much importance on one’s education and its correlation to family status when selecting a bride/groom in an arranged marriage. India is considered a large power distance culture because there is a clear hierarchy within the family, â€Å"the father rules authoritatively, followed by the eldest son and moving down the ladder by age and sex† (Neuliep, 2009. 9). Within the Indian culture the children are expected to be obedient and many Indian children feel that their parents really don’t understand what it is like to grow up in today’s diverse society. Indian parents constantly expect their children to go to the right schools, only converse with people who share the same cultural backgro unds and to marry within their own race and religion. There are many different religions in India which include: Muslim, Hindu, Christian and Sikh. In India, even though you may share the same ethnicity if you do not share the same religious beliefs, marriage is forbidden. In my research I have come across a common theme within the Indian culture, and that is that Indian parent’s love to gossip about everything; they constantly discuss who got into what school, and who is getting married to whom. It’s not to say that Indian parents don’t want what’s best for their children because they do. In the article Indian Parents and Societal Pressure the author Arti Nehru states, â€Å"The really sad part about all of this is that parents truly want their children to be happy. But they are unsupportive in many instances because they worry about ne thing: What will people say? † The Indian culture is more of a collectivist culture who has the tendency to stress the importance of a group over the importance of the individual. Neuliep confirms that, â€Å"In collectivist cultures, people are not seen as isolated individuals. People see themselves as interdependent with others their (e. g. , their ingroup), where responsibility is shared and accountability is collective. A person’s identity is defined by his or her group memberships† (Neuliep, 2009. Pg. 41). Most of their values come from their traditional beliefs, their religious devotion and their secular spirituality. It is these value orientations that shape the way the Indian culture communicates with individuals in their own culture as well as with individuals outside of their culture. Values can affect the way people communicate within their own culture and with people of different cultures. They are â€Å"evaluative beliefs that synthesize affective and cognitive elements to orient people to the world in which they live† (Mooney, 2001, 2828). The value orientation model is used to compare high-context cultures such as the Indian collectivist culture with low-context individualistic cultures such as the United States. It can be broken down into six different categories: self, family, society, human nature, nature, and supernatural. In a collectivist culture such as the Indian culture â€Å"self† refers to how one may view themselves in relationship to others, and can further be broken down into three different sub-categories: self-identity, age, and activity. In India self-identity would suggest that people value conformity and cooperation. In India people are â€Å"interdependent with others, and for them, responsibility and accountability are shared and divided among the group members. † (Neulip, 2009, 63-64). Age for a collectivist, high-context culture is admired when they are old and conversely, in an individualistic, low-context culture, age is admired when they are young. In a collectivist culture like India the people tend be very spiritual and believe that people should embrace life. The activity one performs on a daily basis is of less importance in a country like India. Whereas in the United States, activity ften refers to how people identify themselves through their activities such as their professions and occupations. Often times when Americans are asked who they are, they will answer with what they do for a living; indicating that they tend to associate who they are, with what they do. Family within a collectivist culture such as India tends to be more authoritative in nature. The â€Å"head of the household† will make the decisions rather than having everyone work together as a democracy when making decisions. In India, families are less mobile, and will always attempt to sit down together when eating dinner. There is often a strict hierarchy that is followed among family members with the man of the house being at the top. The men and women in Indian families have very different roles within the family, which coincide with one’s hierarchal power. The male of the house makes the decisions, provides for the family and the women often times make the meals at night and take care of the children. In Indi,a family is a very important concept and marriage is considered to be sacred and is meant to last a life time. The term â€Å"society† in India can be broken down into two categories: social reciprocity and group membership. According to Neuliep â€Å"social reciprocity refers to the mutual exchanges people make in their dealings with others† (65). In collectivist cultures like India, if one asks another for a favor it is expected that an equal exchange of favors will occur. In India, group membership is often a pervasive formality; they have a tendency to join only a few different groups over a life-time. In the United States membership in a group is usually short lived, whereas in India people are highly selective and group membership is usually a prolonged commitment. This idea of a prolonged commitment to a group stems from those same cultural values that marriage does. In India, they practice arranged marriages and it is considered a lifelong commitment that is viewed as sacred. What may seem strange to the youth in the United States is actually embraced by youth in India. Many children in India feel that it gives them the ability to focus on their youth, and their education without the distraction or worry that an adolescence relationship can bring to the picture. It is also said that the youth in India â€Å"feel secure in their parent’s ability to choose an acceptable partner for them, trusting that their parents have enough experience and knowledge to do so without creating a disastrous situation† (Galt, 2011, 2). Many cultures like India believe that when marriages are not pre-arranged they tend to burn out too quickly. They believe it is because the two people have already gotten to know each other, rather than spending a life-time together after marriage getting to know each other. Marrying a person you don’t know gives one a lifetime to learn to love them, as opposed to the American ideal of learning a person inside and out before entering into marriage† (Galt, 2011, 3). In the United States, many believe that the idea of an arranged marriage is something that is forced upon the two getting married. This however isn’t true, in India before a marriage can become official the bride and groom are afforded the opportunity to meet each other to decide if they would like to go forward with the marriage. You might be surprised to hear that any rejection to a proposed marriage rarely occurs, and more often than not the proposed bride and groom will go through with the wedding as planned. This is because the parents of the bride and groom do their due-diligence and will often times spend years looking for a suitable bride or groom. They spend countless hours meeting with the families and friends, â€Å"considering hundreds of different aspects and comparison points before the potential bride and groom ever meet each other† (Galt, 2011, 6). In many ways the Indian culture is different than our own, we have the tendency to be more of an individualistic culture while they tend be more collectivist. We are considered a low-context culture, while India is considered a high-context culture. We value or independence and look out for our own self-interests over that of the group. In India, they value the group over the individual and believe that if one fails, they all fail. Even though we may differ culturally we are still similar in many ways, the biggest being our level of diversity; we are both comprised of many different values, ethnicities, and religious beliefs.

women in music essays

women in music essays History shows that women were not as big of participants in music as men until later in the medieval era. This is due to many obstacles that faced women disabling them from singing, playing any instruments, or even composing music. Although barriers were present, many women and nuns were able to surpass them, and make use of their abilities and skills. Women composers had many barriers to pass in order to be able to use their skills and compose music and chants. One main obstacle blocking their way was the inability to learn and understand the art and sciences due to the lack of schooling. Education was vital for such musicians; especially that acceleration of specialization in western music broke many of the traditional links between women and music. The complexity required notation, sometimes separating the composer from those who performed the score. Development of musical establishments and institutions, to which women were denied access, was a main obstacle in the way of women who desire to pursue their musical interest. Women were required to fulfill their "traditional roles ", and forget the idea of pursuing music. As illustrated in a dialogue between Christine de Pisan and Reason: [Christine]"My lady, since they [women] have minds skilled in conceptualizing and learning, just like men, why don't women learn more?" She [Reason] replied, "Because, my daughter, the public does not require them to get involved in the affairs which men are commissioned to execute.... It is enough for women to perform the usual duties to which the are ordained." (Marshall, 141) These "usual duties" were meant to be those of keeping a house and mothering children; they did not include developing specialized musical skills. It is easy to explain the scarcity of musical works by women as a result of the educational and social obstacles confronting female musicians. However, few clearly managed to overcome these obstacles and th...

Battle of Ridgefield in the American Revolution

Battle of Ridgefield in the American Revolution Battle of Ridgefield - Conflict Date: The Battle of Ridgefield was fought April 27, 1777, during the American Revolution (1775-1783). Armies Commanders Americans Major General David WoosterBrigadier General Benedict Arnold700 rising to 1,000 menBritishMajor General William Tryon1,800 men Battle of Ridgefield - Background: In 1777, General Sir William Howe, commanding British forces in North America, commenced planning operations designed to capture the American capital at Philadelphia.   These called for him to embark the bulk of his army in New York City and sail to  the Chesapeake Bay  where he would strike his target from the south.   In preparing for his absence, he  provided the  Royal  Governor of New York, William Tryon, with a local commission as a major general and directed him  to harass American forces in the Hudson Valley and Connecticut.   Early that spring, Howe learned through his intelligence network of the existence of a large Continental Army depot at Danbury, CT.   An inviting target, he instructed Tryon to  put together a  raid to  destroy it. Battle of Ridgefield - Tryon Prepares: To accomplish this objective, Tryon assembled a fleet of twelve transports, a hospital ship, and several smaller vessels.   Overseen by Captain Henry Duncan, the fleet was to transport the 1,800 men of the landing force up the coast to Compo Point (in present-day Westport).  Ã‚  This command drew troops from 4th, 15th, 23rd, 27th, 44th, and 64th Regiments of Foot as well as contained a group of 300 Loyalists  taken from  the Prince of Wales American Regiment.   Departing on April 22, Tyron and Duncan  spent three days working their way up the coast.   Anchoring in the  Saugatuck River,  the British advanced eight miles inland before making camp. Battle of Ridgefield - Striking Danbury: Pushing north the next day, Tryons men reached Danbury and  found Colonel Joseph P. Cookes small garrison attempting to remove the supplies to safety.   Attacking, the British drove off Cookes men after a brief skirmish.   Securing the depot, Tryon directed  its contents, largely foodstuffs, uniforms, and equipment, to be burned.   Remaining in Danbury through the day, the British continued the destruction of the depot.  Ã‚  Around 1:00 AM on the night April 27, Tryon received word that American forces were approaching the town.   Rather than risk being cut off from the coast, he ordered the houses of Patriot supporters burned and made preparations to depart. Battle of Ridgefield - The Americans Respond: On April 26, as Duncans ships passed Norwalk, word  of the enemys approach reached  Major General David Wooster of the Connecticut militia and Continental Brigadier General Benedict Arnold at New Haven.   Raising the local militia, Wooster ordered it to proceed to Fairfield.   Following, he and Arnold arrived to find that the commander of the Fairfield County militia, Brigadier General Gold Silliman, had raised his men and moved north to Redding leaving orders that newly-arrived troops should join him there.   Uniting with Silliman,  the combined American force numbered 500 militia and 100 Continental regulars.   Advancing towards Danbury, the column was slowed by heavy rain and around 11:00 PM halted at nearby Bethel to rest and dry their powder.   To the west, word of Tryons  presence reached Brigadier General Alexander McDougall who began assembling Continental troops around Peekskill. Battle of Ridgefield - A Running Fight: Around dawn, Tryon departed Danbury and moved south with the intention of reaching the coast via Ridgefield.   In an effort to slow the British and allow additional American forces to arrive, Wooster and Arnold split their force with the latter taking 400 men directly to Ridgefield while the former harassed the enemys rear.   Unaware of Woosters pursuit, Tryon paused for breakfast approximately three miles north of Ridgefield.   A veteran of the 1745 Siege of Louisbourg, the French Indian War, and the American Revolutions Canadian  Campaign, the experienced Wooster struck and successfully surprised the British rearguard, killing two and capturing forty.   Quickly withdrawing, Wooster  attacked again an hour later.  Ã‚  Better prepared for action,  British artillery repelled the Americans and Wooster fell mortally wounded. As fighting commenced north of Ridgefield, Arnold and his men worked to build barricades in the town and blockaded the streets.   Around noon, Tryon advanced on the town and commenced an artillery bombardment of the American positions.   Hoping to flank the barricades, he then sent forward troops on either side of the town.   Having anticipated this, Silliman had deployed his men in blocking positions.   With his initial efforts halted, Tryon made use of his numerical advantage and attacked on both flanks as well as pushed 600 men  directly against the barricade.   Supported by artillery fire, the British succeeded in turning Arnolds flank and  running battle ensued as  the Americans withdrew  down Town Street.   In the course of the fighting, Arnold was nearly captured when his horse was killed, briefly pinning  him between the lines. Battle of Ridgefield - Back to the Coast: Having driven off the defenders, Tyrons column camped for the night south of town.   During this time, Arnold and Silliman regrouped their men and received reinforcements in the form of additional New York and Connecticut militia as well as a company of Continental artillery under Colonel John Lamb.   The next day, while Arnold established a blocking position on Compo Hill that overlooked the roads leading to the landing beach, militia forces conducted an intense harassment of the British column similar to that faced during the British withdraw from Concord in 1775.   Moving south, Tryon crossed the Saugatuck above Arnolds position forcing the American commander to join the militia in  pursuit. Reaching the coast, Tryon was met by reinforcements from the fleet.   Arnold attempted an attack with the support of Lambs guns, but was pushed back by a British bayonet charge.   Losing another horse, he was unable to rally and reform his men to make another assault.   Having held, Tryon  re-embarked his men and departed for New York City. Battle of Ridgefield - Aftermath: The fighting at the Battle of Ridgefield and supporting actions saw the Americans lose 20 killed and  40 to 80 wounded, while Tryons command reported casualties of 26 killed, 117 wounded, and 29 missing.   Though the raid on Danbury achieved its objectives, the resistance faced during the return to the coast caused concern.   As a result, future raiding operations in Connecticut were limited to the coast including an attack by Tryon in 1779 and one by Arnold after his betrayal that resulted in the 1781 Battle of Groton Heights.  Ã‚  In addition, Tryons actions led to an increase in support for the Patriot cause in Connecticut including an upswing in enlistments.   Newly-raised troops from the  colony would aid Major General Horatio Gates later that year in the victory at Saratoga.   In recognition  for his contributions  during the Battle of Ridgefield, Arnold received  his much-delayed promotion to major general  as well as a new horse. Selected Sources: Town of Ridgefield: Battle of RidgefieldKeeler Tavern Museum: Battle of Ridgefield Ridgefield Historical Society

Cross Cultural Management Assignment Example | Topics and Well Written Essays - 1500 words

Cross Cultural Management - Assignment Example The challenge for managing the multicultural teams effectively lies in the fact to recognize the underlying cultural reasons of conflict, and to interrupt in a way that would get all the teams back on its track and also empower the members in dealing with the future challenges themselves (Bret, Behfar & Kern, 2012). This can be done by providing effective motivation. Motivation within the individuals is seen to vary across the subject areas (Lai, 2011, p.2). Research had suggested that motivation could be manipulated by using certain instructional practices though both positive and its negative effects had been demonstrated. In managing a multicultural team such as one consisting of Nigerian, Chinese and British people, leadership can play a great role. For a global leader understanding international interaction becomes very essential to implement transnational leadership in the global business world of today. Diversity as well as complexity seems to increase in the domestic scenario as the business operations gets more international (Jokinen, 2004, p.199). The challenge while managing motivation in a multicultural team lies in recognizing "the patterns, values, symbols, meanings, beliefs, assumptions, and expectations" (Paget, 2011). This challenge gets most apparent if the leader discovers that "because different cultures hold different views, a managerial style that is effective in one culture will not necessarily be effective in another" (Paget, 2011). These differences observed in cultural outlook could also affect the leader’s communication with his team members if everyone is not found to be speaking in one particular language. Factors affecting motivation in a multicultural team a. Motivation and cultural differences in a multicultural team While managing motivation a multicultural team, there are many factors that need to be addressed. These can be in the form of respect for every culture, goal concentration, teamwork, clarity of thoughts and ex pression by the leader (Reh, 2012. The leader needs to give special attention to the language and culture of the different people in the team (Babler, 2011). Employees who are respected as in their workplaces and made to feel as a part of the entire team have twice the chance to stick with their employer. Staff retention in turn cuts the recruitment costs can make a huge impact for the whole organization (Managing a multicultural workforce, 2008, p.3). Language and cultural attitude can also impact the motivation levels and work behavior. People from variant cultures might have various ways of communicating as well as different values. Using eye contact, body gestures and any formal language and their attitudes towards time-keeping, personal status and the rules are a few of the examples where the cultural differences can make an impact (Managing a multicultural workforce, 2008, p.6). There are many differences in the cultural attitude of the Nigerian, Chinese and the British people . As for example, the color white signifies peace in Nigerian and British culture but in Chinese it symbolizes death (Symbolism of Colors, Associations of The Five Elements, Chinese Beliefs, and Feng Shui, 1998). So if there is any mention of the color there are chances where the Chinese employee might feel de-motivated as he might not be used to such situations. b. Multicultural team work behavior different from others It must be understood that a

Relationship between Business Level Strategy, Corporate Level Strategy Essay

Relationship between Business Level Strategy, Corporate Level Strategy and Network Level Strategy - Essay Example As the report discusses successful business level strategies depend on sound customer base. Identification of the groups of customers, the needs and preferences of those customer groups and the core competencies that the firm will be using to satisfy the customer needs form the basis of the business level strategies. Thus the key issues the firm should address while deciding on the business level strategies are the nature of goods and services the firm wants to offer the customers, how to produce such goods and services and how the goods and services can be efficiently be distributed. Once formed the business level strategy reflects where and how the firm has an advantage over its rivals. This paper stresses that Corporate Level Strategy specifies actions the firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in several industries and product markets. A corporate level strategy value is determined by the degree to which the different segments of businesses will prove worth to continue under the same management of the company than they would be under any other form of organization or ownership. Thus an effective corporate level strategy creates across all the business units of the firm cumulative returns that will exceed those returns which the company would earn without the corporate strategy. It also contributes to the strategic competitiveness of the firm. The firm’s ability to earn above-average returns would also be improved.... Once formed the business level strategy reflects where and how the firm has an advantage over its rivals. (Slater and Olsen 2000) 3.0 Corporate Level Strategy: Corporate Level Strategy specifies actions the firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in several industries and product markets. Markides (1997) describes that a corporate level strategy is expected to help the firm earn above-average returns by creating values just as with the diversified firm's business level strategies. A corporate level strategy value is determined by the degree to which the different segments of businesses will prove worth to continue under the same management of the company than they would be under any other form of organization or ownership. Thus an effective corporate level strategy creates across all the business units of the firm cumulative returns that will exceed those returns which the company would earn without the corporate strategy. It also contributes to the strategic competitiveness of the firm. The firm's ability to earn above-average returns would also be improved. 4.0 Network level Strategy: The Network level strategy defines inter-organizational relationships. Having access to multiple collaborations increases the likely-hood that additional competitive advantages will be formed as the set of resources and capabilities being shared expand. (Rudberg & Olihager 2003) One of the primary benefits of a network level strategy is the firm's opportunity to gain access to a multitude of firms' resources and capabilities. When this happens the probability greatly increases, that partners will find unique ways to uniquely share their resources and capabilities to form competitive advantages.

Reflection paper Research Example | Topics and Well Written Essays - 1000 words - 1

Reflection - Research Paper Example On the other side, the director did not try to make use of his individual freedom in the movie Lord of the Flies. In short, I consider the film Lord of the Flies as the visual version of the novel. This reflection paper is divided into three: human psychology, alienation and survival instinct, and struggle to gain ultimate power. Human psychology I like to visualize how I react when I happen to reach an uninhabited island. In the film, one can see that the director followed the novel, but provides ample importance to human psychology. For instance, the boys (say, military school cadets) like Ralph and Jack possess leadership quality. Ralph tries to make use of his leadership quality to help others and plans to escape from the island. But Jack makes of his leadership quality to intimidate others and to control them. The clash between Ralph and Jack divides the boys into two groups. One can see that cohesive feeling leads to unity in a diverse society. When we face a personal problem, our family members help us to solve the same. Within the context of the film, cohesive feeling helps the boys to survive. But some of the boys under Jack’s leadership exhibit their real character of savagery. On the other side, revolt against leadership is related to survival. ... In the film, Jack is not ready to use him leadership quality for the wellbeing of his followers. Instead, he tries to kill Ralph and his followers. So, the director makes use of the characters like Ralph and Jack to unveil the differences among human beings. Alienation and survival instinct If I happen to be in a far away Island, I will try my level best to survive. Then, I will consider the scope of escaping from the Island. One can see that survival is most important for an individual who is entrapped in a lonely island. In the film, the director portrays the boys’ attempt to survive in the island. The boys are military school cadets but they face alienation in the island because their motherland is far away. When we face the problem of alienation in the society, we react differently. For instance, some individuals will be ready to face the problem and some others will consider that their life is doomed. But some others will try to grab leadership. In the film, most of the b oys are ready to accept Ralphs’ leadership, because he is an inborn leader. The boys considered that Ralph can help the group to escape from the island. The survival instinct inherent in human beings is helpful to deal with critical conditions in life. But Jack considers Ralph as an enemy and tries to kill him. One can see that Jack’s aim was not to escape from the island, but to create his own kingdom in the island. He provides less importance to alienation and related issues. In the film, Ralph’s leadership proves to be unsuccessful because he fails to take apt decisions in critical conditions. On the other side, Jack exploits Ralph’s drawbacks and gains the confidence of the other members of the group. The struggle to gain ultimate power The fight between good and

Channels Target Markets Research Marketing Essay

Channels Target Markets Research Marketing Essay In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Russia, India and so on. As a whole, the luxury market has a good perspective. This report will discuss CHANEL as a well known luxury brands with long history. Firstly the report could simply describe the CHANEL background. Secondly there is a marketing analysis on CHANEL products. The 4P marketing mixes and STP market strategy are used to evaluate CHANEL products. And then the report could give some introductions on China and Brazil markets which are considered as the target markets of CHANEL. Meanwhile the two target markets will be carefully analyzed to identify whether they are appropriate for CHANEL or not. Finally, the report provides some suggestions which can help CHANEL take more shares of China market. Luxury brand CHANEL CHANEL was found in Paris, France in 1913. And Gabrielle Chanel (Coco Chanel) was the founder who also played the role of designer from 1910 to 1971. In 1983, Karl Lagerfeld called genius designer became the successor. CHANEL has managed a lot of products such as clothing, hats, perfume, jewelry, cosmetic, glasses and so on. The design philosophy of CHANEL Brand is elegance, conciseness and beautiful. In addition, double C and stereoscopic rhombus space line are the major signs. As known to all, double C has become the pride of fashion. And women around the world want to have the brand. In 1920s, womens trappings perfume and image has changed from classical to modern. All this cannot achieve without Chanel contribution. Then after Karl Largerfeld became the chief designer, he was very successful to push Chanel fashion to another peak. Marketing analysis of CHANEL products 3.1 4P marketing analysis product CHANEL products are mainly female products. There are some kinds of series. Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque CHANEL perfume series: NO.5, NO.19 Most of CHANEL products are highly luxury. Because of the comfortable design, unique style and elegant lingering charm, CHANEL can bring a kind of fashion and vanity for users. price As the international well-known brand, CHANEL adopts the high price strategy based on its high quality image (OGuinn, 2011). The price strategies are as follows: Clothing: high price strategy Fashion boutique: high-middle price strategy Watch and top jewelry: high price strategy Glasses: high-middle price strategy Perfume and makeup: mid-price strategy place The CHANEL clothing has spread in 37 countries worldwide and there are 29 countries which hold the points of sale about glasses series. To accord with the position, CHANEL focuses on the senior department stores and prosperous business district. In Taipei, there are four points of sale. Furthermore, in Japan, CHANEL Ginza building has gone into operation. The whole building has ten stories high. The CHANEL boutiques are set up from first floor to third floor. Meanwhile the VIP rooms are also in the third floor. And the fourth floor is the salon show; all CHANEL offices can be found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building shows the luxurious grade (Kotler, 2011). Around here, there are some other famous international brands buildings such as Dior, Burberry and Hermes. promotion Fashion show: CHANEL holds some kinds of fashion shows for the seasonal clothing in many countries. To show the perfect product and quality, CHANEL chooses the elegant scene and well-known models. Magazine: what CHANEL chooses is the brand-led magazine such as ELLE and VOGUE. Except the presentation of product in season, these magazines also introduce the product features and the way to distinguish the genuine CHANEL product (Clow, 2011). Celebrity advertising: there are many celebrities such as Diana Spencer, Jacqueline Kennedy, Elizabeth Taylor, and Ingrid Bergman who always dress CHANEL clothing in public. So the classical and graceful image has greatly enhanced. Hollywood Star Nicole Kidman became the spokesperson because of her unique temperament which can tally with CHANEL image. Website: there are 12 languages to choose in CHANEL website. Customers can know the product information and watch the recent fashion show. 3.2 STP marketing analysis CHANEL products have spread all over the world and this brand has been the top brand in womans heart. This report will take CHANEL NO.5 as an example to analyze the STP marketing strategy. Market segmentation The market segmentation of CHANEL NO.5 is based on the individual performance and consumers pay more attention to the spiritual value. There are some segmentation factors such as mentality, age, geography and behavior (Aaker, 2011). Expect the celebrities, the intellectual women with high income have been main customers and they are about 35 years old. Modern women focus on the life quality and grade. And meanwhile they pursue the social honor and position. So CHANEL NO.5 becomes the first choice. Target market CHANEL NO.5 adopts the differentiated targeting strategy on target markets. CHANEL divides the high consumption group into many market segments and works out a range of marketing mixes to satisfy the different consumers (Temporal, 2010). Market position CHANEL NO.5 uses a series of market position strategies such as product quality differentiation, product packaging differentiation, brand image differentiation, point-of-sale terminal differentiation and media communication differentiation (Baaghil, 2011). Two target markets This report will take two BRIC countries Brazil and China as the targets. China market China has become the second largest luxury goods market, although Chinese economy has a slowing growth now. From the graph 1, it can be found that in China luxury market, both consumers and total spending have a steady growth. Graph 1: Source: 2011 China luxury market study by BAINCOMPANY The report will have an analysis on Chinese luxury market from supply and demand. According to the analysis of supply structure, Chinese luxury goods mainly depend on import. And the China local luxury brands are very limited. Along with the recession of European luxury markets, more and more international luxury brands have crowed into Chinese market. Almost all the luxury brands have own stores. In addition, from the perspective of demand, Chinese consumers are different from other European and American consumers. Chinese consumers pay more attention to the social status and vanity especially some young white collars. And Chinese consumers with high income and advanced degree tend to be younger about 30 to 45 years old. The following graph 2 shows the product category in China luxury market. It is very obvious that watch, cosmetic and perfume account for larger proportion than other products. Graph 2: Source: 2011 China Luxury Market Study by BAINCOMPANY Brazil market Because of the appearance of European sovereign debt crisis, European luxury market has been impacted. But luxury goods in Brazil market have a good rise. According to the analysis from Bain Company, Brazil is a fast growing luxury market and the target consumers has been over 100 million (Redazione, 2011). The female consumptions account for about 75 in the luxury market. Luxury cosmetics and perfumes are the most popular and jewel is the third largest category. In addition, there may be about dozens of international luxury brands to foray into the Brazilian market in 2012 such as Fendi, Bottega, Veneta, Yves Saint Laurent ¼Ã…’Prada and so on. Louis Vuitton brand will open three new shops in the next year. TiffanyCo entered into St.Paul in 2001 and demand has been constantly increased. In the coming year, there will be a few new TiffanyCo shops. Evaluation of the two target markets 5.1 analyses on Brazilian marketing environment political environment In recent years, Brazilian governments are always struggling to improve social fundamentals and narrow the wealth gap. It led to the expansion of domestic demand. And Brazilian government has also pushed forward some tax preference policies to encourage import. So it is very beneficial for CHANEL to enter Brazil market. Economic environment Brazilian economic strength is the strongest in Latin America. In recent years, the Brazilian domestic demand has been very powerful. And 2014 FIFA world cup and 2016 Olympic Games will be hold in Brazil. So the prospect of luxury market will be very well. Brazil is the 11th country in the rankings of HNWIS (Redazione, 2011). Brazil has more high net worth individuals than India and Russia. Therefore, Brazil will become a new emerging market of CHANEL. Cultural environment Along with the improvement of education culture level, the residents values have changed. They pursue the life quality and want to get respect from others. So it will be a trend to purchase the luxury goods. These changes will be conducive to the sales of CHANEL products. In short, as a new emerging market Brazilian luxury market will bring great profits for CHANEL. 5.2 analyses on Chinese market Consumers purchase motivation: Chinese consumers purchase motivation can be simply summed up two types. The first is social consumer motivation which includes flaunt, social intercourse, conformity and status symbol. At present, some Chinese consumers purchase luxury goods to satisfy the vanity. And some consumers want to keep good social relations. So they always use the luxury good as a gift to other friend. In addition, other consumers think the luxury goods are one of status symbols which can show own social status. The second is individual consumption motivation. Some Chinese consumers purchase luxury goods to pursue life quality and enjoy the happiness what luxury goods can bring. Market Characteristics: the consumption of luxury good is based on economy and culture. Comparing with European and American markets, Chinese market has own characteristics (BAINCOMPANY, 2011). Firstly, the consumption concept has been changed from waste to life attitude. Now many Chinese consumers use the luxury goods to flaunt their social status. Secondly, the demand growth of luxury goods is very amazing. Now Chinese high income groups are great and their purchase desire will be stronger with the rising incomes. So it leads to the rise in luxury goods demand. Thirdly, the main consumers are young people including some successful young merchants and high income white collars. Of course, there is another kind of people: the children of privileged government officials and the super-rich. Through the above analysis on Chinese market, it means that the market is very appropriate for CHANEL. And CHANEL should put more energy into Chinese market to take more market shares, because there are many powerful competitors. Recommendation Aiming at China luxury market, the report provides some recommendation for CHANEL. Accelerating expansion of 2/3 cities. Now the tier 2/3 cities have been the important markets for luxury brands. Because luxury goods accessed into the first tier cites early, the attraction of luxury goods has gradually declined and the sales has been weak. The high marketing costs can also lesson the profits of luxury brands. By contrast, the marketing costs are lower. in tier 2/3 cites, some invisible rich who just begin to pursue the luxury brands are the most important consumers. Graph 3: Source: 2011 China Luxury Market Study by BAINCOMPANY According to the graph 3, it is very clear that CHANEL has no new shops in the tier 2/3 cities. But its competitors such as GUCCI, LV, and Dior have developed the tier 2/3 cities. So CHANEL should rapidly take actions to occupy the tier 2/3 cities. Using some social medium to increase mindshare. Graph 4: Source: 2011 China Luxury Market Study by BAINCOMPANY Social media has been the main way for luxury consumers to get information. Comparing with Facebook and twitter, microblog is the most important social media. If some luxury brands have new information, generally speaking, microblog is the fastest channel to release. There is an interesting phenomenon that many luxury consumers like to flaunt own luxury goods to friends and strangers by own microblog. CHANEL can use the magnifying effects of microblog to release own brand resource. It is a trend for some social medium like mciroblog, brands website and video to play together (OGuinn, 2011). So CHANEL can use the social medium to hold a fashion show live. Of course, microblog will also bring some risks, so CHANEL must carefully analyze the potential risks and work out a coping strategy. Experience marketing In China luxury market, many consumers cannot insight into the culture of luxury brands and do not know their brands idea and history. Knowing the brand is the precondition of brand loyalist. And experience marketing is the bridges for communications between consumers and luxury brands (Ferrell, 2010). CHANEL can build a new unique store or upgrade the existing store to give consumers bran-new shopping experience. In addition, some art activities may be held to help luxury consumers better know CHANEL brands history, value and culture especially the consumers from tier 2/3 cities. Customized service Along with the deep understanding for luxury brands, Chinese luxury consumers cannot satisfy the current design of luxury brands. Consumers customize requirements can reflect their fanaticism of brands. The core value of customized products is the uniqueness and exclusivity (Keller, 2007). There will be a customized agitation in China luxury market. So CHANEL should provide the customized service of some products such as dress, jewel, and bags and so on. And the consumers can choose own design, material and accessories. Furthermore, CHANEL can take into about the Chinese elements. The perfect combination between Chinese elements and European fashion maybe become a trend. Conclusion As a famous luxury brand, CHANEL has been always insisting the unique brands idea. CHANEL represents a kind of style and double C sign has become the eternal classic. Brands design is the most important factor for CHANEL success. Meanwhile a successful brand cannot do without the optimal marketing strategies. In order to satisfy the existing markets and potential markets, CHANEL constantly adjusts the marketing strategies according to the market demand. Moreover, Along with the recession of European and American economy, luxury brands have taken some developing countries as the target market. China luxury market with a steady growth has become the most attractive luxury market. Most well-known luxury brands have set up own stores in first tier cities and tier 2/3 cities. Chinese luxury market is different from European and American luxury markets. So CHANEL should carefully research the development trend of Chinese luxury market and build some new plans to take more market shares. It can be sure that the competition between CHANEL and other international luxury brands is very fierce. But meanwhile CHANEL should pay attention to Brazil luxury market which is a emerging luxury market.