Relationship between Business Level Strategy, Corporate Level Strategy Essay

Relationship between Business Level Strategy, Corporate Level Strategy and Network Level Strategy - Essay Example As the report discusses successful business level strategies depend on sound customer base. Identification of the groups of customers, the needs and preferences of those customer groups and the core competencies that the firm will be using to satisfy the customer needs form the basis of the business level strategies. Thus the key issues the firm should address while deciding on the business level strategies are the nature of goods and services the firm wants to offer the customers, how to produce such goods and services and how the goods and services can be efficiently be distributed. Once formed the business level strategy reflects where and how the firm has an advantage over its rivals. This paper stresses that Corporate Level Strategy specifies actions the firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in several industries and product markets. A corporate level strategy value is determined by the degree to which the different segments of businesses will prove worth to continue under the same management of the company than they would be under any other form of organization or ownership. Thus an effective corporate level strategy creates across all the business units of the firm cumulative returns that will exceed those returns which the company would earn without the corporate strategy. It also contributes to the strategic competitiveness of the firm. The firm’s ability to earn above-average returns would also be improved.... Once formed the business level strategy reflects where and how the firm has an advantage over its rivals. (Slater and Olsen 2000) 3.0 Corporate Level Strategy: Corporate Level Strategy specifies actions the firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in several industries and product markets. Markides (1997) describes that a corporate level strategy is expected to help the firm earn above-average returns by creating values just as with the diversified firm's business level strategies. A corporate level strategy value is determined by the degree to which the different segments of businesses will prove worth to continue under the same management of the company than they would be under any other form of organization or ownership. Thus an effective corporate level strategy creates across all the business units of the firm cumulative returns that will exceed those returns which the company would earn without the corporate strategy. It also contributes to the strategic competitiveness of the firm. The firm's ability to earn above-average returns would also be improved. 4.0 Network level Strategy: The Network level strategy defines inter-organizational relationships. Having access to multiple collaborations increases the likely-hood that additional competitive advantages will be formed as the set of resources and capabilities being shared expand. (Rudberg & Olihager 2003) One of the primary benefits of a network level strategy is the firm's opportunity to gain access to a multitude of firms' resources and capabilities. When this happens the probability greatly increases, that partners will find unique ways to uniquely share their resources and capabilities to form competitive advantages.

Reflection paper Research Example | Topics and Well Written Essays - 1000 words - 1

Reflection - Research Paper Example On the other side, the director did not try to make use of his individual freedom in the movie Lord of the Flies. In short, I consider the film Lord of the Flies as the visual version of the novel. This reflection paper is divided into three: human psychology, alienation and survival instinct, and struggle to gain ultimate power. Human psychology I like to visualize how I react when I happen to reach an uninhabited island. In the film, one can see that the director followed the novel, but provides ample importance to human psychology. For instance, the boys (say, military school cadets) like Ralph and Jack possess leadership quality. Ralph tries to make use of his leadership quality to help others and plans to escape from the island. But Jack makes of his leadership quality to intimidate others and to control them. The clash between Ralph and Jack divides the boys into two groups. One can see that cohesive feeling leads to unity in a diverse society. When we face a personal problem, our family members help us to solve the same. Within the context of the film, cohesive feeling helps the boys to survive. But some of the boys under Jack’s leadership exhibit their real character of savagery. On the other side, revolt against leadership is related to survival. ... In the film, Jack is not ready to use him leadership quality for the wellbeing of his followers. Instead, he tries to kill Ralph and his followers. So, the director makes use of the characters like Ralph and Jack to unveil the differences among human beings. Alienation and survival instinct If I happen to be in a far away Island, I will try my level best to survive. Then, I will consider the scope of escaping from the Island. One can see that survival is most important for an individual who is entrapped in a lonely island. In the film, the director portrays the boys’ attempt to survive in the island. The boys are military school cadets but they face alienation in the island because their motherland is far away. When we face the problem of alienation in the society, we react differently. For instance, some individuals will be ready to face the problem and some others will consider that their life is doomed. But some others will try to grab leadership. In the film, most of the b oys are ready to accept Ralphs’ leadership, because he is an inborn leader. The boys considered that Ralph can help the group to escape from the island. The survival instinct inherent in human beings is helpful to deal with critical conditions in life. But Jack considers Ralph as an enemy and tries to kill him. One can see that Jack’s aim was not to escape from the island, but to create his own kingdom in the island. He provides less importance to alienation and related issues. In the film, Ralph’s leadership proves to be unsuccessful because he fails to take apt decisions in critical conditions. On the other side, Jack exploits Ralph’s drawbacks and gains the confidence of the other members of the group. The struggle to gain ultimate power The fight between good and

Channels Target Markets Research Marketing Essay

Channels Target Markets Research Marketing Essay In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Russia, India and so on. As a whole, the luxury market has a good perspective. This report will discuss CHANEL as a well known luxury brands with long history. Firstly the report could simply describe the CHANEL background. Secondly there is a marketing analysis on CHANEL products. The 4P marketing mixes and STP market strategy are used to evaluate CHANEL products. And then the report could give some introductions on China and Brazil markets which are considered as the target markets of CHANEL. Meanwhile the two target markets will be carefully analyzed to identify whether they are appropriate for CHANEL or not. Finally, the report provides some suggestions which can help CHANEL take more shares of China market. Luxury brand CHANEL CHANEL was found in Paris, France in 1913. And Gabrielle Chanel (Coco Chanel) was the founder who also played the role of designer from 1910 to 1971. In 1983, Karl Lagerfeld called genius designer became the successor. CHANEL has managed a lot of products such as clothing, hats, perfume, jewelry, cosmetic, glasses and so on. The design philosophy of CHANEL Brand is elegance, conciseness and beautiful. In addition, double C and stereoscopic rhombus space line are the major signs. As known to all, double C has become the pride of fashion. And women around the world want to have the brand. In 1920s, womens trappings perfume and image has changed from classical to modern. All this cannot achieve without Chanel contribution. Then after Karl Largerfeld became the chief designer, he was very successful to push Chanel fashion to another peak. Marketing analysis of CHANEL products 3.1 4P marketing analysis product CHANEL products are mainly female products. There are some kinds of series. Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque CHANEL perfume series: NO.5, NO.19 Most of CHANEL products are highly luxury. Because of the comfortable design, unique style and elegant lingering charm, CHANEL can bring a kind of fashion and vanity for users. price As the international well-known brand, CHANEL adopts the high price strategy based on its high quality image (OGuinn, 2011). The price strategies are as follows: Clothing: high price strategy Fashion boutique: high-middle price strategy Watch and top jewelry: high price strategy Glasses: high-middle price strategy Perfume and makeup: mid-price strategy place The CHANEL clothing has spread in 37 countries worldwide and there are 29 countries which hold the points of sale about glasses series. To accord with the position, CHANEL focuses on the senior department stores and prosperous business district. In Taipei, there are four points of sale. Furthermore, in Japan, CHANEL Ginza building has gone into operation. The whole building has ten stories high. The CHANEL boutiques are set up from first floor to third floor. Meanwhile the VIP rooms are also in the third floor. And the fourth floor is the salon show; all CHANEL offices can be found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building shows the luxurious grade (Kotler, 2011). Around here, there are some other famous international brands buildings such as Dior, Burberry and Hermes. promotion Fashion show: CHANEL holds some kinds of fashion shows for the seasonal clothing in many countries. To show the perfect product and quality, CHANEL chooses the elegant scene and well-known models. Magazine: what CHANEL chooses is the brand-led magazine such as ELLE and VOGUE. Except the presentation of product in season, these magazines also introduce the product features and the way to distinguish the genuine CHANEL product (Clow, 2011). Celebrity advertising: there are many celebrities such as Diana Spencer, Jacqueline Kennedy, Elizabeth Taylor, and Ingrid Bergman who always dress CHANEL clothing in public. So the classical and graceful image has greatly enhanced. Hollywood Star Nicole Kidman became the spokesperson because of her unique temperament which can tally with CHANEL image. Website: there are 12 languages to choose in CHANEL website. Customers can know the product information and watch the recent fashion show. 3.2 STP marketing analysis CHANEL products have spread all over the world and this brand has been the top brand in womans heart. This report will take CHANEL NO.5 as an example to analyze the STP marketing strategy. Market segmentation The market segmentation of CHANEL NO.5 is based on the individual performance and consumers pay more attention to the spiritual value. There are some segmentation factors such as mentality, age, geography and behavior (Aaker, 2011). Expect the celebrities, the intellectual women with high income have been main customers and they are about 35 years old. Modern women focus on the life quality and grade. And meanwhile they pursue the social honor and position. So CHANEL NO.5 becomes the first choice. Target market CHANEL NO.5 adopts the differentiated targeting strategy on target markets. CHANEL divides the high consumption group into many market segments and works out a range of marketing mixes to satisfy the different consumers (Temporal, 2010). Market position CHANEL NO.5 uses a series of market position strategies such as product quality differentiation, product packaging differentiation, brand image differentiation, point-of-sale terminal differentiation and media communication differentiation (Baaghil, 2011). Two target markets This report will take two BRIC countries Brazil and China as the targets. China market China has become the second largest luxury goods market, although Chinese economy has a slowing growth now. From the graph 1, it can be found that in China luxury market, both consumers and total spending have a steady growth. Graph 1: Source: 2011 China luxury market study by BAINCOMPANY The report will have an analysis on Chinese luxury market from supply and demand. According to the analysis of supply structure, Chinese luxury goods mainly depend on import. And the China local luxury brands are very limited. Along with the recession of European luxury markets, more and more international luxury brands have crowed into Chinese market. Almost all the luxury brands have own stores. In addition, from the perspective of demand, Chinese consumers are different from other European and American consumers. Chinese consumers pay more attention to the social status and vanity especially some young white collars. And Chinese consumers with high income and advanced degree tend to be younger about 30 to 45 years old. The following graph 2 shows the product category in China luxury market. It is very obvious that watch, cosmetic and perfume account for larger proportion than other products. Graph 2: Source: 2011 China Luxury Market Study by BAINCOMPANY Brazil market Because of the appearance of European sovereign debt crisis, European luxury market has been impacted. But luxury goods in Brazil market have a good rise. According to the analysis from Bain Company, Brazil is a fast growing luxury market and the target consumers has been over 100 million (Redazione, 2011). The female consumptions account for about 75 in the luxury market. Luxury cosmetics and perfumes are the most popular and jewel is the third largest category. In addition, there may be about dozens of international luxury brands to foray into the Brazilian market in 2012 such as Fendi, Bottega, Veneta, Yves Saint Laurent ¼Ã…’Prada and so on. Louis Vuitton brand will open three new shops in the next year. TiffanyCo entered into St.Paul in 2001 and demand has been constantly increased. In the coming year, there will be a few new TiffanyCo shops. Evaluation of the two target markets 5.1 analyses on Brazilian marketing environment political environment In recent years, Brazilian governments are always struggling to improve social fundamentals and narrow the wealth gap. It led to the expansion of domestic demand. And Brazilian government has also pushed forward some tax preference policies to encourage import. So it is very beneficial for CHANEL to enter Brazil market. Economic environment Brazilian economic strength is the strongest in Latin America. In recent years, the Brazilian domestic demand has been very powerful. And 2014 FIFA world cup and 2016 Olympic Games will be hold in Brazil. So the prospect of luxury market will be very well. Brazil is the 11th country in the rankings of HNWIS (Redazione, 2011). Brazil has more high net worth individuals than India and Russia. Therefore, Brazil will become a new emerging market of CHANEL. Cultural environment Along with the improvement of education culture level, the residents values have changed. They pursue the life quality and want to get respect from others. So it will be a trend to purchase the luxury goods. These changes will be conducive to the sales of CHANEL products. In short, as a new emerging market Brazilian luxury market will bring great profits for CHANEL. 5.2 analyses on Chinese market Consumers purchase motivation: Chinese consumers purchase motivation can be simply summed up two types. The first is social consumer motivation which includes flaunt, social intercourse, conformity and status symbol. At present, some Chinese consumers purchase luxury goods to satisfy the vanity. And some consumers want to keep good social relations. So they always use the luxury good as a gift to other friend. In addition, other consumers think the luxury goods are one of status symbols which can show own social status. The second is individual consumption motivation. Some Chinese consumers purchase luxury goods to pursue life quality and enjoy the happiness what luxury goods can bring. Market Characteristics: the consumption of luxury good is based on economy and culture. Comparing with European and American markets, Chinese market has own characteristics (BAINCOMPANY, 2011). Firstly, the consumption concept has been changed from waste to life attitude. Now many Chinese consumers use the luxury goods to flaunt their social status. Secondly, the demand growth of luxury goods is very amazing. Now Chinese high income groups are great and their purchase desire will be stronger with the rising incomes. So it leads to the rise in luxury goods demand. Thirdly, the main consumers are young people including some successful young merchants and high income white collars. Of course, there is another kind of people: the children of privileged government officials and the super-rich. Through the above analysis on Chinese market, it means that the market is very appropriate for CHANEL. And CHANEL should put more energy into Chinese market to take more market shares, because there are many powerful competitors. Recommendation Aiming at China luxury market, the report provides some recommendation for CHANEL. Accelerating expansion of 2/3 cities. Now the tier 2/3 cities have been the important markets for luxury brands. Because luxury goods accessed into the first tier cites early, the attraction of luxury goods has gradually declined and the sales has been weak. The high marketing costs can also lesson the profits of luxury brands. By contrast, the marketing costs are lower. in tier 2/3 cites, some invisible rich who just begin to pursue the luxury brands are the most important consumers. Graph 3: Source: 2011 China Luxury Market Study by BAINCOMPANY According to the graph 3, it is very clear that CHANEL has no new shops in the tier 2/3 cities. But its competitors such as GUCCI, LV, and Dior have developed the tier 2/3 cities. So CHANEL should rapidly take actions to occupy the tier 2/3 cities. Using some social medium to increase mindshare. Graph 4: Source: 2011 China Luxury Market Study by BAINCOMPANY Social media has been the main way for luxury consumers to get information. Comparing with Facebook and twitter, microblog is the most important social media. If some luxury brands have new information, generally speaking, microblog is the fastest channel to release. There is an interesting phenomenon that many luxury consumers like to flaunt own luxury goods to friends and strangers by own microblog. CHANEL can use the magnifying effects of microblog to release own brand resource. It is a trend for some social medium like mciroblog, brands website and video to play together (OGuinn, 2011). So CHANEL can use the social medium to hold a fashion show live. Of course, microblog will also bring some risks, so CHANEL must carefully analyze the potential risks and work out a coping strategy. Experience marketing In China luxury market, many consumers cannot insight into the culture of luxury brands and do not know their brands idea and history. Knowing the brand is the precondition of brand loyalist. And experience marketing is the bridges for communications between consumers and luxury brands (Ferrell, 2010). CHANEL can build a new unique store or upgrade the existing store to give consumers bran-new shopping experience. In addition, some art activities may be held to help luxury consumers better know CHANEL brands history, value and culture especially the consumers from tier 2/3 cities. Customized service Along with the deep understanding for luxury brands, Chinese luxury consumers cannot satisfy the current design of luxury brands. Consumers customize requirements can reflect their fanaticism of brands. The core value of customized products is the uniqueness and exclusivity (Keller, 2007). There will be a customized agitation in China luxury market. So CHANEL should provide the customized service of some products such as dress, jewel, and bags and so on. And the consumers can choose own design, material and accessories. Furthermore, CHANEL can take into about the Chinese elements. The perfect combination between Chinese elements and European fashion maybe become a trend. Conclusion As a famous luxury brand, CHANEL has been always insisting the unique brands idea. CHANEL represents a kind of style and double C sign has become the eternal classic. Brands design is the most important factor for CHANEL success. Meanwhile a successful brand cannot do without the optimal marketing strategies. In order to satisfy the existing markets and potential markets, CHANEL constantly adjusts the marketing strategies according to the market demand. Moreover, Along with the recession of European and American economy, luxury brands have taken some developing countries as the target market. China luxury market with a steady growth has become the most attractive luxury market. Most well-known luxury brands have set up own stores in first tier cities and tier 2/3 cities. Chinese luxury market is different from European and American luxury markets. So CHANEL should carefully research the development trend of Chinese luxury market and build some new plans to take more market shares. It can be sure that the competition between CHANEL and other international luxury brands is very fierce. But meanwhile CHANEL should pay attention to Brazil luxury market which is a emerging luxury market.

Charles Dickens Great Expectations Essay -- Great Expectations Essays

Charles Dickens' Great Expectations Charles Dickens wrote Great Expectations in 1860-1861 when he was in London. It is set in the mid nineteenth century, in Kent, and London. The basic plot of Great Expectations is: Pip, a young orphan living with his sister and her husband in the marshes of Kent, sits in a cemetery one evening looking at his parents' tombstones. Suddenly, an escaped convict springs up from behind a tombstone, grabs Pip, and orders him to bring him food and a file for his leg irons. Pip obeys, but the fearsome convict is soon captured anyway. The convict protects Pip by claiming to have stolen the items himself. One day his uncle takes him to Miss Havishams house to play. A few years later he is apprenticed to his sisters husband. One-day pip is told that he is to live in London and has great expectations thanks to a secret friend. A couple of years after this the convict comes back to pip and tells him that he is the person that has been supplying all the money to him and that ever since Pip help him he promised himself that he would make Pip a gentleman. Pip is appalled at this but helps the convict to escape back to Australia. Before the convict escapes he is caught is put back into prison, he gets ill and dies. Before he dies he tells Pip that he has a daughter who was put up for adoption when she was a baby. Pip believes this to be Estella (who he used to play with at miss Havishams house and is in love with her). Miss havisham has died and has left her money to the pockets. Pip decides to go abroad with his friend to work. After some have past Pip comes back home where he goes to Miss Havishams old house where he finds Estella. He finds her coldness and hardness has been repl... ...d social status. This idea soon changes when Pip gets to London. He tries to be a gentleman when he reaches London but soon realises that he has a lot to learn and soon he starts to hate his past, the way he was brought up. After time he begins to hate Joe and the way he makes his living, but when Magwitch tells him who gave the order for him to become a gentleman, he starts to think about himself and what he has become. Then he remembers where his roots are, and who his family are. This is when he realises there's two types of gentleman the good type that he wanted to become and the bad type the one he has become. Only when he helps to save Magwitchs life by putting his own in danger he becomes a true gentleman. Also I think Dickens wanted us to remember where are roots are and who our true family and friends, by the time we had finished reading the book. Charles Dickens' Great Expectations Essay -- Great Expectations Essays Charles Dickens' Great Expectations Charles Dickens wrote Great Expectations in 1860-1861 when he was in London. It is set in the mid nineteenth century, in Kent, and London. The basic plot of Great Expectations is: Pip, a young orphan living with his sister and her husband in the marshes of Kent, sits in a cemetery one evening looking at his parents' tombstones. Suddenly, an escaped convict springs up from behind a tombstone, grabs Pip, and orders him to bring him food and a file for his leg irons. Pip obeys, but the fearsome convict is soon captured anyway. The convict protects Pip by claiming to have stolen the items himself. One day his uncle takes him to Miss Havishams house to play. A few years later he is apprenticed to his sisters husband. One-day pip is told that he is to live in London and has great expectations thanks to a secret friend. A couple of years after this the convict comes back to pip and tells him that he is the person that has been supplying all the money to him and that ever since Pip help him he promised himself that he would make Pip a gentleman. Pip is appalled at this but helps the convict to escape back to Australia. Before the convict escapes he is caught is put back into prison, he gets ill and dies. Before he dies he tells Pip that he has a daughter who was put up for adoption when she was a baby. Pip believes this to be Estella (who he used to play with at miss Havishams house and is in love with her). Miss havisham has died and has left her money to the pockets. Pip decides to go abroad with his friend to work. After some have past Pip comes back home where he goes to Miss Havishams old house where he finds Estella. He finds her coldness and hardness has been repl... ...d social status. This idea soon changes when Pip gets to London. He tries to be a gentleman when he reaches London but soon realises that he has a lot to learn and soon he starts to hate his past, the way he was brought up. After time he begins to hate Joe and the way he makes his living, but when Magwitch tells him who gave the order for him to become a gentleman, he starts to think about himself and what he has become. Then he remembers where his roots are, and who his family are. This is when he realises there's two types of gentleman the good type that he wanted to become and the bad type the one he has become. Only when he helps to save Magwitchs life by putting his own in danger he becomes a true gentleman. Also I think Dickens wanted us to remember where are roots are and who our true family and friends, by the time we had finished reading the book.

Balance is a key design principle that is represented in art in terms of symmetrical and asymmetrical balance

Balance is one of the most crucial principles in art’s domain. There are two kinds of balance namely the symmetrical and asymmetrical balance. Artist’s basically depends on balance when they are trying to create visual weight on their works. Key elements used in order to achieve balance are lines, shapes as well as color. Symmetrical balance often goes with the name formal balance whereas asymmetrical balance is also known as informal balance.In order to know which kind of balance is used by an artist one needs an imaginary line at the center of the artwork. Formal balance is defined as something which depicts similar things from both sides of your imaginary line. In informal balance on the other hand both sides of imaginary lines contain different things and thus the other side seems to be a little heavier as compared to the other side. Informal balance is more psychological in nature in that it is usually felt rather than noticed.Most of Da Vinci’s works contai ns symmetrical balance. Da Vinci’s Proportion of the Human Figure is highly symmetrical in nature. This particular work depicts how a human body could create different shapes such as circle, square, and triangle. In this particular work Da Vinci created balance by creating appropriate proportion which gave birth to balance. The appearance of symmetrical balance in the Proportion of the Human Figure could be attributed to the fact that there had been an approximate symmetry in this particular work.As compared to Leonardo Da Vinci, Deborah Butterfield uses more asymmetrical balnce on her works rather than symmetrical. An example of asymmetrical balance on her work could be found on her Verde. By drawing an imaginary line at the center we could basically see that the one side is heavier than the other and they depict different things as compared to Da Vinci’s Proportion of the Human Figure. In this particular work Butterfield used steel to achieve her desired end.The head of the horse seems to be weightless since it seems like merely a stick protruding as compared to its body which seems to be full of steel and thus appears heavier. This technique allowed her a great example of depicting asymmetrical balance in art. (â€Å"Principles of Design,†; The Artspace Team, 1997) Reference: Principles of Design [Electronic Version] from http://sjc. ceu. edu/departments/art/chp03. pdf. The Artspace Team. (1997). Balance [Electronic Version] from http://www. peonqueen. com/ArtSpace/temp_exhib/art2/bal. html.

A Tale of Two Cities Summary

A Tale of Two Cities Summary Following a society set in the late 1700’s, â€Å"A Tale of Two Cities† bases its plot on the pre-revolutionary and revolutionary circumstances that plagued France and England. The book has many plots and sub-plots, but it mainly follows the life of Charles Darnay as he lives in this era. Charles Darnay, nephew of the cruel Marquis Evremonde, is on trial in Britain for treason. He is about to be executed but then in released on account of Sydney Carton, a worthless drunk.Carton states to the jury his resemblance to Darney, convincing the jury that they got the wrong man. Meanwhile in France the conditions for its citizens and the poverty level worsens every moment. While the poor are on the streets, aristocrats are, though, richer that ever. As the Marquis Evremonde was in his carriage in France he ran over a peasant child. Because of this, and because of the overall cruelty of the aristocracy in France Darnay renounces to his family in Fran ce and moves back to England.That same night Marquis is murdered under the note â€Å"Jacques†. A year goes by and Darnay asks to marry Manette’s daughter Lucie in exchange for him to reveal his true identity. Manette in 1775 had been imprisoned and had their developed an obsession with shoe making which he had learned how to do in jail. Carton also proposes but knows he will not be allowed to marry her because of his low lifestyle and bad reputation. As the poverty situation gets worse, the Defarges, a family that had once served Manette, were taking part in planning the new revolution.In 1789 Bastille is stormed and what is now known as the French Revolution begins. Rich aristocrats are murdered and Darnay is imprisoned for helping a servant of the Evremonde. Lucie and Manettle save him but he is arrested again because of new charges from the Defarges. At the trial Defarge presents a letter which explained the reason for Manettes imprisonments. He had been asked to t ake care of a woman who had been raped, and her brother had been killed, by one of the Evremonde. So he would not tell of this event he was imprisoned.Darnay was sentenced to death after the trial for the crime of his ancestors. Carton had later that night overheard the Defarges talking and discovered that Madame Deafarge was the surviving sister who was raped and she too was who killed the Evremondes. Her and Defarge were planning to kill Lucie and her family next . Hearing this Carton sent Lucie and her family away. He drugged Darnay and sent him with his family. He then disguised himself as Darnay and died for him. He said this was the most noble and purposeful thing he has ever done in his life.

Free Essays on Italian Futurism

-in-freedom† led to new forms in visual communication with type, graphics and collage being used in conjunction to create picture poems later known as concrete poetry. The new approach to typography in design was embraced by the early literary works of Dadaism and stimulated the New typography movement. The Movement After Cubism a new movement called Futurism emerged in Italy. The movement exploded onto the European cultural scene on 20 February 1909 when Filippo Marinetti the founder and only member at this time aggressively announced the ‘Manifesto of Futurism’ and it was published on the front page of the French newspaper Le Figaro. The manifesto not only celebrated the enthusiasm of the recently industrialized streets of Milan strongly went against conventional art ethics of the past "We will destroy the museums, libraries, academies of every kind...... Free Essays on Italian Futurism Free Essays on Italian Futurism Futurism is a movement that has been inspirational to me and has provided motivation to many other graphic designers and movements. â€Å"Shock, in addition to opening people’s eyes, was part of the Futurist programme† Being such a versatile group the works of the Futurists can be seen in numerous art genres. The paintings and typographical revelations are most impressive to me not only were they revolutionary at the time but I think that contemporary eyes are able to see deeper intentions and respect the impact that it had on art. The type of paintings that came out of this movement are visually stimulating to look at I admire the way that the Futurists were able to control the dimensions of a static picture. Borrowing from styles such as Cubism the Futurists manipulated brush strokes and formal elements such as line, balance and colour to portray images that had complex mechanical aesthetics and energetic infusions of bright colour combinations. They also were the founders of typographical innovations that were avant-garde at the time. The art of Marinetti’s â€Å"words-in-freedom† led to new forms in visual communication with type, graphics and collage being used in conjunction to create picture poems later known as concrete poetry. The new approach to typography in design was embraced by the early literary works of Dadaism and stimulated the New typography movement. The Movement After Cubism a new movement called Futurism emerged in Italy. The movement exploded onto the European cultural scene on 20 February 1909 when Filippo Marinetti the founder and only member at this time aggressively announced the ‘Manifesto of Futurism’ and it was published on the front page of the French newspaper Le Figaro. The manifesto not only celebrated the enthusiasm of the recently industrialized streets of Milan strongly went against conventional art ethics of the past "We will destroy the museums, libraries, academies of every kind......

Legal Reasoning to the Grudge Informer Dilemma Essay Example

Legal Reasoning to the Grudge Informer Dilemma Essay Example Legal Reasoning to the Grudge Informer Dilemma Paper Legal Reasoning to the Grudge Informer Dilemma Paper Essay Topic: Emma The Problem of the Grudge Informer describes a situation that two major philosophical theories of law-Legal Positivism and Natural Law Theory-greatly disagree on. It provides a legitimate question for Natural Law theorists about the objective moral order of justice systems, which is accessed by reason and more specifically, the extent of which morality can play in criminalizing an apparent regime of terror. On the other hand, Legal Positivists challenge that whether a law has an integral moral aspect makes no difference to the prosecution of an otherwise anarchist government. For them, law is a system of orders or commands enforced by power. It is a pure human product. Herein lies the debate of the Grudge Informer. The Legal Positivist position holds that the informers were acting out of obligatory concern for the laws of that time and are therefore, legally guarded by those laws for any legitimate criminal offense. The Naturalist would respond indignantly towards the rigid legal position of the Positivists and would consequently punish every Grudge Informer for acts of willful harm and perhaps murder. For them, the acts of the informers were immoral and should not go unpunished, which the Positivists simply dont care about. Thus, as the newly appointed Minister of Justice, I adopt the third deputys suggested plan as the most logical and appropriate ruling because of the fact that an objective moral order, among other things, must be an integral part of all legal institutions and that the grudge informers shall not go unpunished for their wrongdoings. First, I urge that an additional and better plan could be implemented combining a couple of the steps each of these deputies has to offer. However, I conclude that if one recommendation were chosen then the third deputy presents the most satisfying plan for all parts of the justice system. Each of the other recommendations contains slight defects of which I will examine. According to the first deputys recommendation, we shouldnt and cant prosecute any of the grudge informers. Their acts of what a Purple Shirtist might call patriotism were protected by the law of the land (Fuller 160). The first deputy goes on to say that, like our newfound democratic justice system, the Purple Shirts operated under the law even though those laws might be wrong. He says, The cardinal point of our creed is that when an objective has been duly incorporated into a law or judicial decree it must be provisionally accepted even by those who hate it (Fuller 161). However, although their acts might seem lawful and obligatory, they were clearly wrong. The law itself was defected. In any sort of government, the protection of its citizens is its ultimate concern. That is not to say a lawful protection always occurs. The first deputy fails to recognize that although lawful, the acts of Purple Shirtism were wrong and could diminish the duty of protection if future terrorist regimes were to take control. The first deputy contains yet another logical error. Rather than admitting the Purple Shirts were wrong, he simply acknowledges the difference in their ideology so as to say whatever they believed and whatever their objectives were, they were still lawful. He even admits that they disregarded any laws that didnt fit their ideology. This is ultimately where his recommendation fails. It is contradictory and rather relativistic that he suggests each ideology is correct in its own right when he admits some acts of the Purple Shirts were what we consider detestable (Fuller 160). In essence, to disregard any wrong actions the grudge informers made simply because they were lawful at that time is exactly what Purple Shirtists did when they disregarded laws not pertaining to their ideology. Essentially, he admits this was wrong and therefore, immoral. Like Fuller, if we acknowledge the virtue of right and wrong rules then we acknowledge morality pertaining to law. To accept the first deputys recommendation would take on a strict positivist role, which is insufficient to the misconduct performed by the informers. In the second deputys recommendation the same resolution is reached, but by the conclusion that there were no laws at all during that time. He says, What they did do was neither lawful nor contrary to the law, for they lived, not under a regime of law, but under one of anarchy and terror (Fuller 161). He admits that it was a war of all against all and that the so-called grudge informers were just one phase of that war (Fuller 161). Logically, this cannot be a significant reason to overlook the atrocities that the informers intended to commit. The second deputy is essentially sweeping the entire period of the Purple Shirt regime under the rug, including the grudge informers. It occurs to me, as in the first deputys recommendation, that an apathetic attitude is suggested toward the wrong actions of the grudge informers. Something must be done simply to avoid another reign of terror. To not act would be the most harmful act. As Martin Luther King Jr. once said, Justice too long delayed is justice denied, let alone any step towards justice taken at all (MLK 79). Although the fourth deputys recommendation demands some action against the grudge informers, I disagree with enacting a special statute. He argues that the third deputy would perpetuate the abuses of the Purple Shirt party even though enacting a statute would seemingly do the same. The fourth deputy contradicts his own reasoning. He asserts that the Purple Shirtists used the law to their advantage by using the ones they liked and nullifying the ones they didnt, but doesnt realize his own recommendation uses the same logical sequence. Even if we were to apply existing laws to the actions of the grudge informers it would be historically unfair, let alone enacting a new law. This exemplifies the debate of the legitimacy of post facto laws, which is a delicate route. The argument of developing a new statute is dangerous and unforeseen. Furthermore, the fourth deputys recommendation relies upon the contingency that the special statute would be sufficient. And after his flawed reasoning of enacting a special statute, it would be irresponsible to believe we could approve of one that could separate the grudge informers from all the other criminal activities of that time. Finally, the fifth deputy, like the first and the second, recommends that nothing should be done and that, instead, we should allow that instinct [of revenge] to express itself directly without the intervention of forms of law (Fuller 163). I strongly disagree with this proposal. A just society should hold the highest values of law, and to accept that revenge is one of these values is to accept this type of behavior from those that are subject to the set of laws. This type of unlawful behavior reminds me of the Wild West, which is infamous for its outlaws and lack of justice administration. In addition, the fifth deputy acknowledges with his recommendation that a few innocent heads will be broken (Fuller 163). It is unacceptable that any innocent people should be afflicted under a justice system that holds the highest of values, especially one that chooses to do nothing about serious offenses. St. Thomas Aquinas would support my position when he defined Law as nothing else than an ordinance of reason for the common good, promulgated by him who has the care of the community (Aquinas 77). Clearly, the fifth deputy breaks the most basic concepts of law by ironically doing nothing. After reviewing the deputys recommendations, I conclude that the third deputy presents the best alternative to the Grudge Informer dilemma. He recognizes that we cannot deem the entire Purple Shirt regime as outside the realm of law, or, on the other, that all of its doings are entitled to full credence as the acts of a lawful government (Fuller 161). Somewhere in between those two extremes lies the problem of the Grudge Informer, which is why the third deputy offers punishment on a case-by-case basis. This particular group of people within the Purple Shirt regime knowingly used the legal system to the benefit of themselves and not of the entire society. In this case, the grudge informers were operating under unjust laws even though they were following their laws. Saint Thomas Aquinas would agree with me when he declared, An unjust law is a human law that is not rooted in eternal and natural law (MLK 80). This brings us back to the debate between Naturalists and Positivists in which I am inclined, as is the case for Fuller, to believe that there is some internal morality within law; that Law is not merely order, but good order (Adams 44). The informers themselves exemplified the positivist tradition in that they didnt hesitate at the possible morality of the situation, but followed the law with tunnel vision and consequently should be punished accordingly. Like Fuller, my perspective of the Grudge Informer is not strictly from the naturalists but, rather, one that doesnt agree with the positivists. As a result, neither Fuller nor I would agree with any deputy but the third.

Latin Verbs - Deponents

Latin Verbs - Deponents Deponent verbs are active in meaning and passive in form.This means that if you see a deponent like conor, you must translate it as an active verb; here: I try. In the dictionary, you will see the verb for to try listed as conor, -ari, -atus sum try Conor is the present passive first person singular indicative, but because the verb is deponent, it is translated as if it were active.Conari is the present passive infinitive. Because of the a. you can tell this is a first conjugation verb. Conari is translated as if it were an active infinitive: to try.The third entry in a non-deponent verb is the third principal part, which gives you the perfect active stem. If the verb were laudo, you would seeRemove the i from laud avi and you have the perfect stem. There is none in the case of conor, because in deponent verbs, the third principal part is skipped.laudo, -are, -avi, - atus praiseConatus sum is the perfect passive participle plus the first person of the verb for to be. In a non-deponent verb, this form would give you the perfect passive, but here the form gives you the perfect active: I tried. In a non-deponent verb, the sum would not be added.Except where the forms are missing, deponent verbs are conjugated just as other verbs in their conjugations.Latin Grammar Tips Latin SupineLatin Verb EndingsLatin ImperativesLatin InfinitivesLatin Verbs - Person and NumberLatin Words - Where Do You Add on Endings?Passive Periphrastic

S5W6DQs Essay Example | Topics and Well Written Essays - 500 words - 1

S5W6DQs - Essay Example Therefore, among the many causes of the implementation of apartheid system was to prevent the enlightenment of blacks which could be detrimental to the Dutch supremacy and colonial rule in the country. For that reason, apartheid ensured that blacks and whites could not interact or share ideas. This successfully jeopardized the blacks’ endeavor to get enlightened. Additionally, the unity between whites and blacks could have been disastrous to the colonial government and divide and rule became the philosophy to maintain power. The implementation of apartheid in South Africa has numerous consequences most of which revolved around the supremacy of white minority and the suffering of the black majority. Racial hatred was a direct consequence of apartheid in the sense that the black community disliked whites because of the noble and prestigious lifestyles. Africans, on the other hand, were left to reside in poor neighborhoods with minimal or no amenities at all (Gibson, 2006). This schism eventually led to the freedom (independence) movement in South Africa. The apartheid system created a monopoly for the white minority to dominate all spheres of power creating a great advantage for the colonial power. In the absence of the system, blacks could have claimed equal share of national resources. The reconciliation process in South Africa is unparalleled in the world in the sense that no other country has been able to successfully deal with past racial injustices like South Africa. After independence in 1994, it was highly expected that the new majority government would expel whites and perhaps revenge for the barbaric treatment of blacks. However, to the surprise of many, the new South African republic embarked on a reconciliation process that was underscored by the pursuit for truth and reconciliation (Vora & Vora, 2004). At the centre of this process was the Truth and Reconciliation Commission that organized several sittings where victims, their relatives and

The Protagonists's Experiences in the Diary of a Napoleonic Foot Essay

The Protagonists's Experiences in the Diary of a Napoleonic Foot Soldier, All Quiet on the Western Front and If Die in a Co - Essay Example The paper also explores the lead characters motivation to join the war and motivation behind their continued fight in the war despite the tough conditions. The books and memoirs provide more information on the protagonists’ views of the enemy and later changes. Finally, the paper will also identify the similarities and differences in their wartime and the role of technology in shaping the war experiences. The focus of the paper will be on the following books and memoirs; Jakob Walter’s The Diary of a Napoleonic Foot Soldier, Remarque’s All Quiet on the Western Front and I O’Brien’s If Die in a Combat Zone. Discussion Jakob Walter’s Diary of a Napoleonic Foot Soldier is one of a major source of information on war and in this memoir; Walter shares experiences of his life. Jakob, a German soldier, was in Napoleon’s Grand Army during the campaigns of 1806, 1809, and in 1812. The main objective of the diary is to share the army experiences to the present and future together with keeping in touch with his family and friends. At nineteen, Walter enrolls to the army by mobilization and immediately dispensed to the regiment of Romig. In this role, Walter was to escort several convoys of captured Prussians, from Glogau to Dresden. In the case of Walter, his joining the army's motivation is the fact that the brother was in the army too. Walter’s brother was in the army and stationed at in the Lilienburg Regiment (Walter, Jakob and Marc pg 45). Having a relative in the army was a source of inspiration for the young man to join and continue serving. Whenever they fought and were in the same city, the brothers would take care for one another because of the strong brotherly love. On the views of the enemy, Walter provides minimal information, as he was just a common soldier. The better of the source focuses on foraging, which explores the complexity of forcing peasants to show where they hide their food. In his descripti on, the emphasis is one poor weather conditions the soldiers experienced while at war. According to the memoir, Walter shows minimal support for Napoleon as he rarely touches on the subject. During this time, few soldiers had minimal idea. The main character in this novel, All Quiet on the Western Front, is Paul Baumer and at the age of 21, he joins the German army. Different people joined the war because of various motivations and for Paul; he got the motivation from his schoolmaster. Under the guidance, of their schoolteacher through inspiring nationalistic speeches, Paul and his friends willingly enlist to the army in order to fulfill the patriotic and partisan. Upon joining the army, the youngsters face hard and brutal life of the war, which makes them reconsider their initial reason for enlisting. In war, Paul stabbed a solder of the enemy troop, who he watched die and the thoughts of being a dead man disturb him for the entire time (Remarque, Erich and Wheen pg 100). At this p oint, it is obvious that the character’s view of the war has drastically changed. During this time, the soldiers participating in the war were deprived the basics of existences such as health, clothing, food and appropriate shelter. Paul sentiments in the book suggest that World War 1 would be over if the soldiers got better remunerations and proper supply of food. In this book, war experiences snuffed Paul’s ideas, dreams and expectations, which he felt he could not

Customer Service Operations & Excellence Essay Example | Topics and Well Written Essays - 2000 words

Customer Service Operations & Excellence - Essay Example Service Packages offered by The Edge Restaurant Service Packages also known as â€Å"A bundle of goods and services with information that is provided in some environment†. Supporting facility The physical resources that must be in place before a service can be sold. The physical resources of the Edge include the location of the restaurant in the campus, interior decoration of the restaurant, the advanced point of sale systems etc. Facilitating goods The material consumed by the buyer or items provided by the consumer. The facilitating goods in the Edge would include the food items served by the restaurant like Sandwiches, Baguettes and Paninis, Chocolate bars and tablets, Chocolate crisps, Fresh Fruits, Potato Chips, Waffles, Pancakes, Pasta etc. Explicit services The essential or intrinsic features are known as explicit services. The explicit services of the Edge restaurant would include the quality of food, timing of serving the meal, courtesy and behavior of the staff of th e restaurant etc. Implicit services This includes the psychological benefits or extrinsic features which the consumer may sense only vaguely. These include factors like the spacious environment, space provided for car and motorbike parking etc. The timings of the restaurant is 8:30 am to 2:00 pm which have been kept for the convenience of the students (Disabledgo, 2013b). ... The Service Blueprinting method consists of a graphically represented overview of the service process and activities. In each process the contact and the interaction points of the customers becomes visible. A Service Blue print would be created for The Edge restaurant to understand the interaction points between customers and identification of the failure points of the restaurant. Client Interaction: This separates the process step of the service activities that the client carries out independently (Gremler, n.d.). Visibility Line: It separates the visible service activity from the hidden service activity. Above the line the process components which can be seen, smelt or heard are ordered. Internal Interaction: This separates the activities that imply to the immediate relation to the customer’s order from the support activities. These support activities can serve as a guide for the preparation of the primary activities and do not belong to the customer’s order. Control Line: This separates the preparation activities from the management activities which are general. Line of Interaction Arriving at Canteen, Reading Menu, Selecting Menu, Ordering and Eating Line of Visibility Seating at Table, Giving the menu card, Taking order, Serving food &drinks, checking whether seats are ready or not Line of Internal Interaction Placing order, Taking drinks from counter, placing order on kitchen counter, cooking and serving meal Control Line Creation of special â€Å"order of the day† , Paying at counter etc. (Source: Gremler, n.d.) The failure points in each of the stage would be as follows: a) Line of Interaction: The seating arrangement, cutlery etc of the Edge restaurant can be termed as the failure points in the line of interaction. b) Line of Visibility: The

Nurses and the Affordable Care Act Coursework Example | Topics and Well Written Essays - 250 words

Nurses and the Affordable Care Act - Coursework Example For instance, through this legislation, the government intends to encourage nursing education and mitigate shortages of nursing professionals in many of its states offering them with loan facilities as well as the opportunity to get a proportion of their loan cancelled. According to Wakefield (2010), the legislation also offers a wider opportunity for deserving nurses to appear in leadership positions within the sector. In the words of Davis, Abrams and Stremikis (2011) too, â€Å"the Affordable Care Act invests $1.5 billion over 2011–2015 for the National Health Service Corps to provide scholarships and loan forgiveness for primary care physicians, nurse practitioners, and physician assistants practicing in health professional shortage areas.† Applying the above discussed facts of Affordable Care Act, it becomes apparent that the government is taking realistic and effective measures to encourage participation of nurses in almost every sphere of the healthcare sector in America. This would help in dealing with the major issues prevalent in the domain. At the onset, it will address the long-lasting inhibition amid the nurses that they lack adequate opportunities to be in the leadership position of the industry. On the other hand, it is expected to ensure diversity as well as uniformity in the trend of delivering nursing services to the population in rural areas of the nation, apart from those regions suffering from shortage of these professionals. Therefore, with greater growth opportunities and financial aids, it gets justified that the new legislation serves with a greater voice and diverse set of choices to the nurses influencing the future of these professionals as a group as well as

Assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Assignment - Essay Example Managers utilize theory in order to make assumptions which are utilized in their analysis of problems. Theories help people increased their understanding of literature and real world applications. Education is an organized activity initiated by one or more individuals in order to help a person, group or community acquired a new set of abilities, skills and knowledge about a particular subject matter. It is different from learning because learning is the individual act of a particular and the action taken by this person in order to instill a behavioral change that leads to the acquisition of new attitudes, abilities, skills or knowledge among other factors that are learned. The learning concept depicted in the book that has the most meaning to me is that learning is that is it is a process by which an activity originates or it is changed that occurs through encounters with different situations provided that the characteristics of the change can not be explained by tendencies, maturation or temporary states of the organism. I like this definition because it eliminates or separates the learning process from personal habits. There is direct correlation between learning and performance. From my own experience I’ve seen how learning things has allowed me to become a more efficient person at the various jobs I’ve had, in home shores and in my school work. An example of how learning allowed me to increase my productivity at work was a job a few ago. I worked as clothes salesperson in a department store. I got paid extra commission for sales above a minimum mandatory quota. I noticed how I learned to read the customer and what things they wanted to hear. After a couple of months my salary went up because I was making more income from sales commissions. I became a more productive employee. Many work process are learned by the

IBM Flourishes in India Assignment Example | Topics and Well Written Essays - 2500 words

IBM Flourishes in India - Assignment Example These ideological differences once drove many foreign multinational companies including IBM out of the country. But at present because of globalization, India has realized the importance of foreign investments for their economic growth and welcoming as much as Foreign Direct Investments (FDI) possible. Moreover India is led by the renowned economist Dr. Man Mohan Singh who knows the importance of IBM like companies in India. â€Å"Growing modestly until the turn of the millennium, IBM India has been growing by leaps and bounds since then. Its workforce now totals 38,000, up from 23,000 two years ago and second only in number to IBMs U.S. workforce among countries in which IBM operates† (Gibson, 2006). This paper briefly analyses the IBM performances in Indian market currently. IBM Global Services works on outsourcing IT services in India on behalf of the many multinationals interested to accessing the local Indian engineering talent and the competitive labor costs available there. â€Å"Outsourcing refers to a company that contracts with another company to provide services that might otherwise be performed by in-house employees† (Thompson, 2009). Labor cost is increasing everyday and moreover shortage of skilled and experienced professionals forced multinational companies like IBM to look beyond their boundaries in America to explore the cheap labor markets of other countries like India which is blessed with immense manpower especially IT professionals. In India like countries IT professionals are searching for better placements whereas IBM like American companies searching for IT professionals. Globalization has opened up the Indian market and the present Indian government led by the Congress party has escaped from the controls of the left parties which actually strongly opposed the entry of foreign companies in India. Thus the setting is well and good for IBM like IT companies to explore the Indian markets. IBM recorded total revenue of US$ 606 million

Assignment Essay Example | Topics and Well Written Essays - 1500 words - 1

Assignment - Essay Example Managers utilize theory in order to make assumptions which are utilized in their analysis of problems. Theories help people increased their understanding of literature and real world applications. Education is an organized activity initiated by one or more individuals in order to help a person, group or community acquired a new set of abilities, skills and knowledge about a particular subject matter. It is different from learning because learning is the individual act of a particular and the action taken by this person in order to instill a behavioral change that leads to the acquisition of new attitudes, abilities, skills or knowledge among other factors that are learned. The learning concept depicted in the book that has the most meaning to me is that learning is that is it is a process by which an activity originates or it is changed that occurs through encounters with different situations provided that the characteristics of the change can not be explained by tendencies, maturation or temporary states of the organism. I like this definition because it eliminates or separates the learning process from personal habits. There is direct correlation between learning and performance. From my own experience I’ve seen how learning things has allowed me to become a more efficient person at the various jobs I’ve had, in home shores and in my school work. An example of how learning allowed me to increase my productivity at work was a job a few ago. I worked as clothes salesperson in a department store. I got paid extra commission for sales above a minimum mandatory quota. I noticed how I learned to read the customer and what things they wanted to hear. After a couple of months my salary went up because I was making more income from sales commissions. I became a more productive employee. Many work process are learned by the

The Impact of the Institute of Medicine Report Essay Example for Free

The Impact of the Institute of Medicine Report Essay The impact of The Institute of Medicine Report (IOM) 2010 has a major influence on nursing education. The first issue addressed in the report is an increased emphasis on public and community nursing. In the past, only nurses holding a bachelors degree were experienced and trained in community and public health, and the IOM wants to change that. One particular area of change is that now associate degree nurses are being trained in these areas in order be able to transition into these fields more smoothly and directly from nursing school. Another area that is addressed in this report is to increase the number of BSN degree nurses to 80% of all nurses by the year 2020. There are many reasons that this would benefit nurses and patients alike. Overall, nurses with higher degrees have a stronger foundation in their knowledge. Also, studies have also shown that they adapt to changes in the ever changing healthcare system, much better. A number of hospitals, especially teaching hospitals, prefer BSN to ADN. Teaching hospitals have a goal of at least 90% of their nursing staff to be bachelor degree nurses. Thus, more education will only help a nurse to obtain and retain employment and give him/her the tools needed to more capably care for their patients. The American Association of Nurses stated, The need to increase the number of BSN prepared nurses will deliver safer and more effective care. As the baby-boomers get older and sicker, the care that nurses offer is becoming more complex, thus requiring nurses to have excellent critical thinking skills, in hospitals and clinics alike. However, in order for more nurses to become bachelorette licensed, a number of things must take place. First, nurses need to step up to the plate and take the initiative to go back to school and continue their education. Secondly, employers need to make continuing education 2 ore appealing to theiremployees, possibly by offering higher tuition reimbursement, incentives for obtaining a BSN, and onsite classes. Therefore, in my opinion, nurses that have a higher education, will also have a broader range of skills, such as; more comprehensive critical thinking skills, leadership skills, management experience, and research tools. Ultimately, it is up to each and every nurse, to make the choice to apply themselves, and go after a higher education. The next area of great concern is the nurses role as a leader. Improved and concise leadership will be a necessity, in order to fulfill the growing number and needs of patients, and the ever changing healthcare system. According to the IOM report, Strong leadership is required, to realize the vision of a transformed health care system. This can be achieved by a close evaluation of the system as a whole, and looking at nursing specifically. Also, ongoing reform of the healthcare and nursing system will need to be a priority. Advocacy from nurses and organizations alike is a key factor in making this work. Lastly, implementing the above area is critical to making the entire program work as a whole. Another area that holds priority in nurses as leaders is research. Research is a very important part of leadership, in relation to research that is applied to practice and policies. This can be done with reform and experience, and needs to be developed and shaped by nurses with years of experience, and by nurses that belong to committees and advocacy groups that have strong beliefs in changing nursing and the healthcare system for the better. One other area that needs to be addressed in order for nurses to become strong leaders is competencies. First, the entire multi-disciplinary team of nurses, 3 doctors, pharmacy, physical therapy, etc. , need to work together as a true team and collaborate for the patients’ best interest, best outcome, and overall health. This can be achieved, according to the American association of colleges of nursing, by having a generalized set, as well as a distinct set, of competencies. Having generalized competencies will be helpful in creating a strong foundation for all nurses to have the same basic skills. The distinct set of competencies will be more geared towards specific areas of nursing in order for nurses to be experts in their specific field of nursing. In conclusion, leadership in nursing can be achieved by evaluating the nursing practice as a whole and by making changes when necessary. Also, nurses continuing to be on the frontline of research is key to maintaining leadership. Lastly, by making sure that nurses collaborate well within the multidisciplinary team, in order to provide the best patient care possible. The last area that needs to be addressed is the portion of the IOM report that discusses the impact of nursing practice, particularly primary care. The American Association of Colleges of Nurses defines standards of practice as an outline to better guide nurses skills, judgment, knowledge, and attitudes, in order for nurses to practice cautiously and safely. (AACN 2010). Therefore we as nurses need to maintain the high level of practice that we took an oath to, upon graduating nursing school. One of the first areas that nurses can be invaluable in the community and in primary care is to be an advocate for education related to diseases and the disease process. By educating our patients upon discharge, at a level that they fully understand, will help the patient to be healthier, feel better, live longer, and prevent hospital re-admission. By educating our patients about chronic diseases such as congestive heart failure and diabetes, our patients will benefit overall and the hospital will also be able to decrease the number of re-admissions. I believe that each and every patient that becomes admitted to a hospital, nursing home, rehab, or any other facility, deserves individualized care, that is specific to them and them alone, not the cookie-cutter approach so many of us nurses have become accustomed to in the years we have worked in these settings. I will work to change and improve my nursing practice to meet the IOM’s requirements by refining my patient education. I plan to accomplish this by meeting with my manager to implement a new and improved discharge education plan that will be specific to each patients needs and at a level that my patients can comprehend. In conclusion, I believe that The Institute of Medicine Report (IOM) 2010 is a well written and well thought out, report that needs to be achieved in order for our patients to receive the best possible nursing care available to them, and for nurses to be able to practice to their full potential. The biggest barrier in the above mentioned areas of change; education, leadership, and nursing practice, is government regulation. Education requirements vary from state to state and even from one nursing school to another. This needs to be rectified, and a general set of standards needs to be put into place for all states, in order for nurses graduating from nursing schools and going out into the workforce, to achieve these goals smoothly. Also, a general set of competencies needs to be agreed upon so that ADN nurses can seamlessly transition to a BSN degree. As for leadership, the same challenge faces each state as to what the definition of a nursing leader is. A clear and concise plan needs to be in place to promote nurses into leadership positions. Lastly, the federal trade commission, the board of nursing, congress, the AACN, and other advocates and committees, need to determine national standards for nursing education, nursing leadership and nursing scope of practice, and clear up the state by state regulatory differences.

Hotel Description Location The Grand View Hotel Tourism Essay

Hotel Description Location The Grand View Hotel Tourism Essay The Grand View Hotel is a traditional hotel built in the 1950s offering traditional facilities. It is sited on the seafront at a convenient location, which is close to its competition hotels and the main shopping center. Accessibility of the hotel is high. It is less than 30 minutes from the nearest airport and supported by good road, rail and bus linking to major cities. The Grand View Hotel is a 250 rooms establishment in which 200 are double rooms and 50 are king bedded rooms, all includes private bathroom. The rooms are of a good size, comfortable and with different decorative styles. At present, there is a large garden and a small swimming pool in the hotel, parking space with a capacity of 120 cars is also available. On top of that, there is a restaurant which serves buffet for breakfast and lunch as well as a la carte for dinner. The lobby lounge area is fairly large which is suited to a business type of hotel. There is also a pub; however it is in poor decorative order. There were several refurbishment programs launched which included the signs replacement, renovation and redecoration of front desk, restaurant and bar. Generally speaking, the hotel is in good physical condition except the front desk. On top of that, the hotel used to redecorate 25 guest rooms each year. Consistent Standard of Excellence: We will consistently provide our guests with a superior quality product and make a conscious daily effort to be better than our competition. Personalized Guest Service: We will meet the specific meet of each guest with a professional, friendly, prompt, courteous, and enthusiastic, attitude from all staff all times. Company Goals The purpose and values of Grand Ford are to generate a multi-faceted success. Maintaining the financial well-being of hotel by the strict control of all costs at all times without exception. Gain reputation by providing high quality of products and services which beyond the guests expectation. Increase the quality of the entire workforces and reduce the staff turnover rate by providing better staff training benefit. Provide a fantastic and comfortable environment to every valuable customer in order to satisfy their needs. Company Objectives In order to reach our goals, several objectives should firstly be achieved: Reduce the total labor cost from 46% to below 35% within the first year. Reduce the cost of sales in FB department to 35% within the first year. Reduce the annual staff turnover rate from 102% to 50% within the first year. Increase the average room occupancy rate from 19% to 55% within 2 years and reach the standard of 70% within four years. Human Resources Human Resources Policy The hotel is able to reduce labour costs and staff turnover by hiring the right person for the right position at the right time for the price, or salary in another word. Training programs will be provided to staff mambers in order to enhance their performance thus the guest satisfaction and finally increasing profitability. Organizational Structure Staffing It is known that reduction of staff can be a de-motivator, however, there will be a huge over staffing if we do not reduce any workforce on such a low occupancy. It is planned to reduce serveral staff in some particular departments such as housekeeping and front office. With the growth of business and new coming construction projects, the hotel will certainly relocate and hire a certain munber of staff in order to maintain a smooth daily operation. Staffing level will be monitored on a monthly basis in the first year operation and quarterly in the rest of the operation with high level of flexibility. Recruitment With the aim of having the most suitable person to be crew members who are able to generate an overall experience beyond guests expectations, both internal and external recruiting methods will be applied in the Grand View Hotel. Positive attitude, enthusiasm, outstanding interpersonal relationship and high standard of qualification will be required for appliances. Aiming to reach the potential pool of appliances, recruiting advertisement will be placed in industry journals and in the hotels official website. For the internal preparation, the hotel will review the job analysis on a regular basis to ensure that the documents best describe the job and that they are properly prepared for effective recruitment and selection process. On top of that, laws and regulations will be taken under serious consideration during the process. Selection In order to be fair and to get the most suitable person to fill up vacancies, a multi-hurdle strategy will be applied meaning that elimination of candidates during selection process will be based on the job specification. Interviews will be the most commonly used tool to assess a candidate. Furthermore, for external appliances, job tests will be another method that the Grand View will use to select an operational staff while group assessments will be applied for the rest. For internal selection meaning promotion and relocation of staff, potential employees performance and past records will be taken under consideration. Orientations Orientation programs are designed to provide new employees a clear direction of their job and the hotel directions. The hotel can benefited from a good orientation program in terms of higher morale in the workplace thus improving the performance and the productivity and therefore a higher bottom line. Regarding the above factors, orientation programs will be provided to each staff member within their probation period in the Grand View Hotel with the following elements. Aimed to improve the skills and performance of staff members, thus enhance the customers comfort and satisfaction therefore raise the reputation and influence the revenue of the hotel. Training for staff in all levels is considered as the main step to achieve goals. On the job training is one of the training methods that will be applied in the Grand View focusing on operational and entry level staff. It is effective in both cost control and performance improvements as it is conducted during business operation in actual work settings. For managerial level staff, group discussion and workshops will be useful in order to share experience and keep track of the hotels operation generally. All training programs will be reviewed on an annual basic. Besides on-site training, off-site training is also encouraged. The hotel will support staff to take job relevant courses organized by recognized organizations. Staff Payroll We intend to maintain an annual staff payroll with a maximum of 35% of total revenue. Salary of level 1 will be offered to entry level employees and level 2 for department heads for the first half year in order to control costs. However, salary levels will be adjusted according to the performance which will be reflected by the bottom line in order to motivate the staff and ecourage better performances. Salary reduction will unusually be seen in the Grand View Hotel since this will de-motivate the employees and as a result, the staff turnover rate will increase. Environmental Scan Political The political environment includes such areas as government policies, political trends and internal political issues. The political environment is very stable and beneficial for the hotel meaning that the political situation supports local businesses and establishments. This is extremely beneficial for the hotels future because this means it can concentrate on attracting more markets meaning more variety in customers. We can also concentrate on the customer satisfaction which involves their needs and expectations. September 11th had a huge impact in the tourism in the USA. The uncertainty of political situation because of the September 11th attracts, have led potential customers to think twice about travelling abroad or within the country itself. This has a huge effect on the hotels business which we will also have to contain in to the analysis. Economic Since the main industries of the area are Distribution/ Hospitality, Banking and Finance. We intend to meet the demand in these areas by offering various services especially in the area of conferences since our target market is business costumers during the weekdays. Unemployment levels also have a big effect on the economic situation. The employment level is high especially in the areas of management/professional and clerical/secretarial work. This in return aids our hotel in the way that the environment is safer due to the high employment rate and this attracts more travelers, giving us the opportunity to catch the attention of these customers, to maximize our revenue. Social The employment level is very high; it is currently half of the national average. A large proportion of the populations of that employment level are in management/professional and clerical/secretarial jobs. But also the employment levels for skilled non-manual, skilled and semi-skilled manual work is also high. But that is not the case for unskilled employment. A large proportion of the population is families with the average of 2 children per family. Since one of the main industries is Banking and Finance, we will be looking to attract business travelers whose aim is to locate a convenient and appropriate property that accommodate their needs for a professional working ambience. Technological The continuous changing world of technology can pose a lot of threats, but if the right actions are taken at the right time it can also be an opportunity. Technology can give us the competitive edge in terms of conference and meeting equipment. Equipment is expensive, but with a large variety of suppliers and different options like buying, renting and leasing, it can become a relatively in expense way of modernizing our facilities. The hotel technologies include fast wireless internet, security cameras which ensure the safety of the guests, conference equipment, transportation, and so on. We will also try to build up and maintain good relations with our technological and safety partners to ensure that when problems do occur, that they can be solved as fast as possible. Legal In the United States there are 3 different kinds of legal systems. The first being Local legislation, the second State legislation and the third being Federal Legislations. There three have a huge amount of impact on how the hotel is run. The legislations meaning the laws that are imposed on the hotel include and are related to the operators of the hotel, consumers and employees. These 3 legal systems enforce various laws and regulations which include the minimum wage, health and safety laws, anti-discrimination laws, employee rights and employer rights. Environmental The environmental aspect is a very critical issue since it encompasses a wide range of aspects. It ranges from ecological issues to staff attitude/morale to environmental regulations. This is where we split up the environmental issues into 2 sections. They are internal and external. Internal is everything that is within the hotel that has a moderate amount of affect on the hotel. External is everything that affects the hotel coming from outside the four walls. Internal environment includes staff attitude and morale which has been low since the poor performance of the hotel which can also be seen from the high staff turnover. These will decrease tremendously due to the new regulations, training and vision of the hotel. External Environment includes environment regulations which are set by local, state and federal legislations which the hotel has to abide by. Marketing Plan The marketing plan is a very important guide to lead a successful establishment. Our marketing plan will be based on the companys target market, as well as the goals and objectives of the property. Situation analysis: Internal environment The guest rooms, front desk, restaurant and bar, are all in poor condition. The restaurant and the front desk were last refurbished 7 years ago. Only 25 guestrooms were redecorated each year, which demonstrates that the guest rooms are potentially not in the most desirable standard and lack of modern amenities. As the hotel is located in a popular area for conferences during both on and off seasons, there will be a very high demand of business travelers. But when considering internally, there are no conference facilities or any sort of business services in the hotel. Moreover, the guestrooms are not suitable for holding conferences or meetings. Those problems have drawn the attention of the management team, and proper investments and constructions will be conducted in the very early stage of the operation in accordance with the aforementioned. By reviewing the information and statistical facts which were provided by the previous owner, we found that the hotel occupancy was always below the average. On the other hand, the staff turnover rate was extremely high, which means that the morale of the employees was unacceptable. The customers were all disappointed by the food, the facilities and the service quality of the hotel. As the reputation of the hotel was bad, occupancy rate will inevitably be affected. In regards to the financial situation, it was terrible to see that the net income was growing negatively. Furthermore, there were plenty of long term debts and accounts payable, which even worsened the financial situation of the hotel. Those liabilities should be of concern by the management team as they can potentially affect the upcoming operation of the property. Customer environment Referring to the marketing research and statistics, we found out that there are 2 main types of customers, them being business and leisure travellers. As the local area is becoming well known in terms of conferences, it is important for us to realize that many events will be held throughout the year. Therefore, we predict that the demand for accommodation of the business travelers will increase. Besides, we can see from the statistics that 80% of the customers came for business purposes in the first quarter and more than 50% for the entire year. In addition, around 154,000 of those travelled during the weekdays according to the research provided by local Chamber of Commerce and Tourist Board, which contributed the most to the customer base. These factors and numbers provided us with significant information about the importance of investing in business and in conference facilities. Also, the hotel is located along the seafront, just 30 minutes away from the airport, therefore the leis ure travelers will also be our main customers as our property can easily be accessed by the customers due to the geographical reason. Tourists nowadays are expecting more they are willing to spend more in order to get better experiences for their stay. By this, we reckon that services and facilities rank the first when it comes to choosing hotels. Therefore our upcoming investments, constructions, and strategies would be tailored for our customers in order to satisfy or even to exceed their expectations. SWOT analysis Strengths Convenient location for customers because of the nearby airport and excellent transport links. Prefect venue for conferences. Having the biggest capacity while comparing with the competitors within the same area. Weakness Lack of development in terms of facilities and services. No clear guidelines and competent management team to operate the hotel. High turnover rate. Poor image and reputation. Poor and inconsistent service. Limited financial support. Of poor condition including the front desk, restaurants, guest rooms. Low liquidity and high liabilities. Opportunities Plenty of conventions and events will be held within the area. New technologies to reduce the operation cost. Fast market growth Threats The ever-changing market trends and needs. Government regulations and laws which may restrict expansions and developments Economic instability New entrants Target Market: The main target markets of the Grand View Hotel are Business and Leisure travelers. Special packages and facilities will also be promoted to attract the customers. Marketing Mix: 4Ps Product As Grand View Hotel will be a 3 diamonds hotel, we provide different facilities to fit with the needs of the market. We guarantee that the services will be delivered with high quality and all the employees will be trained for enhancing the skills and knowledge. . The Grand View hotel has 200 Double rooms and 50 King rooms, a restaurant, a lounge and a bar. We also provide room services, conference facilities, fitness facilities including a fitness club and a swimming pool. Furthermore, parking spaces are also available. Some of the facilities will be constructed within one year and we plan to constantly refurbishing the guest rooms and to provide more amenities and entertainment. There will be also some modifications for the restaurant so as to provide better services. Different packages will be provided to attract more guests, such as Honeymoon packages, conference packages as well as leisure traveler packages in order to diversify our customer base. Price As there is high elasticity of demand in the hospitality industry, its a big challenge to establish the most appropriate price. Therefore, the price should be flexible to handle and fit in different target markets. The room rate will be modified seasonally according to the demand and from the surrounding competitors as well. Special price and discount will be offered for large group and business travelers. But, the groups have to discuss with the sales department for more details. The price for the regular guests will be consistent to keep their loyalty. The leisure travelers will be upgraded for free during the low seasons and also free use of the facilities depends on the demand and season. The discount will be offered for weekends. The price will be differentiates at different times. But, the main idea for the price is to maximize the revenue but also to satisfy our guests. Place The location of the hotel is fixed. The hotel is sited along the seafront, close to other hotels and a short distance from the main shopping center, and also it is near the airport and with good transport links to major cities and other resorts. Moreover, the area of the resort has become a popular location for conferences, both in and out season. Its also the best place for holding conferences which includes conference facilities, fitness club, good infrastructure and superstructure in the city, and a fantastic sea view. We will provide shuttle bus to take customers from the airport and to the airport every 30 minutes from 6a.m to 1a.m. Promotion We will promote through direct and indirect distribution channels. We will approach our potential customers who are already targeted through the direct sales call and mail, to communicate with them and find out whats best suitable for them. And then, we will also advertise in local newspapers and business press to let people know about the hotel. Moreover, we will also put the hotel on the Local Visitor Guide to attract more transient guests and place posters throughout stations and airports. Furthermore, we will pay the Public Relation Agency to find more potential customers and transient customers from all over the world. We will use different advertising media depending on different conditions for different markets. Moreover, we will set up our own hotel website so that the potential guests can have access to the hotel easier. Competitive advantages: As we are going to be a 3 diamond hotel, we are going to provide quality services and comfortable ambience for our customers, and re-create customers satisfaction and professional image. The employees are the ones to deliver the quality service so they will be trained to be professional and efficient by effective training programs. As the employees can learn by working and training, they will be motivated and the morale will increase in order to provide and give the best services to the guests. Furthermore, the guests can also keep their memorable and happy experiences with us. These factors will contribute to our uniqueness among our competitors and gain the reputation. The Grand View hotel will provide many different business services and facilities such as photocopying, stationary preparing, direct dial phone, fax, etcà ¢Ã¢â€š ¬Ã‚ ¦ Moreover, we have a fitness club, including a swimming pool, stair climbing machines, treadmills, fitness walking, etcà ¢Ã¢â€š ¬Ã‚ ¦ Since our hotel focuses heavily on our guest rooms, we will provide a wide range of guest amenities and entertainments. We try our best to maintain a very competitive edge and we strive to be the best amongst our competitors with our comfortable guestrooms and quality services. Action Plan In order to turn around the worst situation that we are facing currently, we are going to do several revolutions, investments and constructions according to the marketing plan and try to improve and gain back the reputation within the first operating year. The first action that we are going to do is to adjust the staff numbers of different departments since effective staffing schedule can save the hotel dozen of money. In order to schedule the staff effectively due to the low occupancy, the number of staff in food and beverage, hotel service and front desk will be cut down. The main goal for the FB department is to maximize revenue. For that to happen, the first action that will be taken is that employees are required to participate in numerous training sessions (training program 3), which include general training for example up selling, but also on the job training and coaching which will be carried out by the supervisors and/or the FB manager. Targets will be set for each and every employee, which they will have to achieve. If these targets or requirements are not met then some corrective actions will have to be taken, and this will be done in the form of further training and coaching sessions but also severe employee evaluations. The menu types will be shortened (Menu type 1), to ensure that we can minimize our costs but also we will find a right supplier with the right quality for the right price (Supplier type 2) to ensure that we find the perfect equilibrium between the quality of our food and the production cost and the selling price. All these d ecision will be in affect as soon as we reopen the hotel. Revision of Standard operating procedures will be set in place to ensure speed, quality and to satisfy guests to the fullest. Moreover, we will do the refurbishment (level 2) of the rooms and front desk upon we start the operation in order to create better working environment to our staff and more enjoyable lodging venue to our customers. The refurbishments will include the new decorative scheme. Replace carpets, curtains, linen, light fittings, deep clean other furnishings. Paint woodwork and ceilings, wallpaper walls. We are planning to refurbish 50 rooms every year. In order to provide a better lodging experience to our customers, the in room entertainments and amenities will be added into service. Since our first mission is to attract the guests to come to our hotel and gain reputation by our excellent services and facilities. As advertising helps to promote our hotel, therefore we are going to do our advertising in accordance with the most profitable market timely. First of all, we will do our advertising through the local newspaper, business press and direct mail in the first three months. We will focus on advertise the weekday and weekend rooms, and also the meal. Since the above media are the most effectiveness in advertise the rooms and meal, therefore we will use those media for our first advertising. Risk Assessments and Control Risks are inevitable. We have to identify different risks to avoid and reduce the possibility of risks occurring. Investing in insurance is essential because if these risks occur, it will cost more and at the same time affect the reputation of our hotel. Here are some risk assessments identified: Asset Property risks There are some risks, such as fire, explosion, crime or natural disasters such as hurricanes, floods and tsunamis which could possibly occur and destroy our assets and property. Legal risks Large amount of money are being won in consumer, individual lawsuits and in class action suits. Our hotel is liable to its employees, its guests and, in some instances, to the general public. Bomb threat After the 911 incident, the United States has the essential risk of more terrorist attacks. Economic Crisis threat A loss amount of money may be happened due to the economics crisis of country. For example: the great depression. Leakage of private and confidential information of the hotel There are a lot of private and confidential information of the hotel and there is a risk of employees leaking out the other information which can greatly affect the business of our hotel. Budget 1st year Assumptions: Room Division Totally 50 rooms under renovation Contribution to revenue: 65% Food and Beverage Department Cost percentage: 35% Contribution to revenue: 35% Sales Room 4,823,174 FoodBev 2,597,094 7,420,268 Cost of Sales Room 353,246 Food Bev 908,983 908,983 Payroll Related Room 558,495 Food Bev 506,584 1,065,079 Gross Profit less Wages Room 3,911,433 Food Bev 1,181,527 5,092,960 Central Admin Payroll 154,140 Other Direct Costs 256,250 Income before Fixed Charges 4,682,570 Total Fixed Costs 674,325 Income before Taxes 4,008,245 Business Tax Paid 1,202,473 Income after Business Taxes 2,805,771 2nd year Assumptions: Average room rate states the same Average occupancy increased to 55% New facilities: in room mini bar, second bar, data point, quick check in/out, shop business service and additional parking area Sales Room 5,863,284 FoodBev 3,420,249 Other 1,465,821 9,772,140 Cost of Sales Room 353,246 Food Bev 1,197,087 Other 879,493 2,076,580 Payroll Related Room 609,450 Food Bev 506,584 Other 34,000 1,150,034 Gross Profit less Wages Room 4,900,588 Food Bev 1,716,578 Other 552,328 7,169,494 Central Admin Payroll 154,140 Other Direct Costs 678,250 Income before Fixed Charges 6,337,104 Total Fixed Costs 674,325 Income before Taxes 5,662,779 Business Tax Paid 1698834 Income after Business Taxes 3,963,945 3rd year Assumptions Average room rate states the same Average occupancy increased to 62% New facilities: health club, conference and function rooms Sales Room 6,570,348 FoodBev 3,832,703 Other 1,642,587 10,950,580 Cost of Sales Room 353,246 Food Bev 1,341,446 Other 985,552 2,326,998 Payroll Related Room 738,899 Food Bev 680,428 Other 85,000 1,504,327 Gross Profit less Wages Room 5,478,203 Food Bev 1,810,829 Other 572,035 7,861,067 Central Admin Payroll 154,140 Other Direct Costs 1,613,625 Income before Fixed Charges 6,093,302 Total Fixed Costs 674,325 Income before Taxes 5,418,977 Business Tax Paid 1625693 Income after Business Taxes 3,793,284 4th year Assumptions Average room rate states the same Average occupancy increased to 70% Sales Room 7,394,419 FoodBev 4,313,411 Other 1,848,605 12,324,032 Cost of Sales Room 353,246 Food Bev 1,509,694 Other 1,109,163 2,618,857 Payroll Related Room 834,449 Food Bev 680,428 Other 85,000 1,599,877 Gross Profit less Wages Room 6,206,724 Food Bev 2,123,289 Other 654,442 8,984,455 Central Admin Payroll 154,140 Other Direct Costs 1,634,000 Income before Fixed Charges 7,196,315 Total Fixed Costs 674,325 Income before Taxes 6,521,990 Business Tax Paid 1,956,597 Income after Business Taxes 4,565,393

Gatsby :: essays research papers

"The Great Gatsby ", besides being a great literary piece, is a metaphor for a whole society, the American society. "The party was over" (Fitzgerald), which signifies a level of prophetic vision within the American society and its history. An essential part of this American characteristic of the novel, and its historicity, is about the American Dream. At the center of how Gatsby is a metaphor for a whole society, is the relationship between Europe, the already settled, which caused unsatisfaction and thus led to America, in which mercantilism and idealism are born and are a very important part of American History. In other words in American History, the human faculty of wonder is on the one hand, and the power and beauty of things is on the other. The book dramatizes this, directly in the life of Gatsby, how he changed his name and life from the already settled (Europe), for his dream (America). Gatsby's dream is the American Dream, that one can acquire happiness through wealth and power. Jay Gatsby had a love affair with the affluent Daisy, and knowing he couldn't marry her because of the difference on their social status, he leaves her in order to create wealth and reach her economic standards. When he achieve this wealth, Gatsby buys a house that is across the bay to Daisy's house, and throws immense and lavish parties, with the hope that Daisy would come to one of them. When he realizes this is very improbable, he starts asking various people from time to time if they know her. In this inquiry, he meets Jordan Baker, who tells him that Nick Carraway his neighbor is Daisy's cousin. Nick agrees to invite Daisy to his house one afternoon, and then let him over. Later, in the Buchanans house, when Gatsby is determined to watch and protect Daisy: "How long are you going to wait? "All night if necessary"" (Fitzgerald 152) Jay shows that he cannot accept that the past is the past and he is sure that he can capture his dream with wealth and influe nce and that Daisy has loved only him for all this time. Gatsby doesn't rest until his American dream is finally fulfilled, until Daisy is his. However it never becomes true and he ends dying because of it at the end. The dream both Gatsby and America had, was so unutterable that to a certain extent it was necessarily corruptible.